AR Vehicle Display Overlaying Models on Husks
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Solution Overview
Problem
The car purchasing process is complicated due to the numerous models and features available, with consumers needing to visit multiple locations to compare vehicles and understand financial implications, and current online representations lack a comprehensive experience.
Innovation Solution
An augmented reality system that overlays selected vehicle models onto a real-world vehicle husk, allowing users to interact with and compare different models and features, while providing financial information to facilitate purchasing decisions.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of time
If consumers view pictures of cars online to make purchase decisions, then they can compare different car models at home, but they do not obtain a comprehensive experience to know about the car
Solution Approach 1:
The patent creates virtual copies of physical vehicles that can be viewed and interacted with in an augmented reality environment. These virtual vehicles replicate the appearance, features, and specifications of real cars, allowing consumers to examine them from all angles and in detail without physically visiting multiple locations. This copying approach preserves the comprehensive viewing experience while eliminating the time loss of traveling to different showrooms.
2Loss of information
If consumers go to multiple places to view different car models in the real world, then they can obtain a comprehensive experience, but it is time-consuming
Solution Approach 1:
The patent merges multiple virtual vehicle representations into a single augmented reality viewing environment. Consumers can switch between different car models, colors, and configurations within one AR session, effectively combining what would traditionally require multiple physical visits into a single location and time slot. This merging preserves the comprehensive comparison experience while dramatically reducing time loss.
3Ease of operation
If a large space is used to display a variety of car models, then consumers can view different models in the real world, but it is expensive for the seller
Solution Approach 1:
The patent transitions the vehicle display from physical three-dimensional space to augmented reality digital space. Instead of requiring large physical showrooms to house multiple vehicle models, the system renders virtual vehicles that occupy minimal physical space while providing full viewing capabilities. This dimensional shift from physical to virtual space dramatically reduces the quantity of substance (physical space) needed while maintaining ease of operation for viewing different models.
4Loss of information
If consumers integrate financial information with car model prices to make purchasing decisions, then they can understand financing implications, but it complicates the purchasing process
Solution Approach 1:
The patent implements feedback mechanisms that automatically calculate and display financing information based on selected vehicle configurations. As consumers explore different car models and options in the AR environment, the system continuously updates price, financing, and budget information in real-time, providing immediate feedback without requiring manual calculations or separate financial analysis steps. This automated feedback reduces purchasing process complexity while ensuring comprehensive financial information integration.
Data Source
AI summary
Aspects described herein may allow displaying of augmented reality content items associated with selected vehicle models, as well as price or budget information associated with the displayed vehicle to facilitate the user to make purchasing or financing decisions. For example, a computing device may detect a plurality of physical anchors attached to a vehicle husk and determine location information for each of the plurality of physical anchors. The computing device may receive one or more augmented reality (AR) content items corresponding to one or more vehicle features for the selected vehicle model and display via an AR interface, the one or more AR content items positioned relative to the vehicle husk based on the location of each of the plurality of physical anchors, as well as a price associated with the selected vehicle model having the one or more vehicle features.