Augmented Reality Vehicle Guidance System
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Solution Overview
Problem
Customers visiting vehicle showrooms have difficulty understanding and experiencing the advanced functions of smart vehicles, leading to a decreased experience-purchase conversion rate due to limited interactive capabilities of non-operational demonstrator vehicles.
Innovation Solution
A system and method utilizing augmented reality content, including an augmented reality terminal, window display device, vehicle speaker, virtual driving device, and test-driving experience service server, to provide vehicle function guidance and virtual test-driving experiences, incorporating haptic feedback and active suspension for a realistic driving simulation.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If a non-operational demonstrator vehicle is displayed in the showroom, then the vehicle appearance can be checked, but detailed vehicle functions and actual driving experience cannot be effectively delivered to customers
Solution Approach 1:
The patent creates a virtual copy of the driving experience through augmented reality. Instead of requiring customers to physically operate the non-operational demonstrator vehicle, the system generates a virtual driving simulation that replicates the driving experience. The AR terminal displays virtual driving scenes, dashboard views, and vehicle function demonstrations, allowing customers to interact with and understand vehicle functions without the vehicle needing to be operationally ready.
Solution Approach 2:
The augmented reality terminal serves as an intermediary between the customer and the vehicle. It mediates the information transfer by displaying virtual representations of vehicle functions, driving scenarios, and dashboard interfaces. This intermediary device enables customers to understand and interact with vehicle functions that cannot be directly experienced through the physical demonstrator vehicle.
2Loss of information
If car salesmen provide detailed description of vehicle functions, then customer understanding improves, but it is difficult for salesmen to memorize and explain all vehicle functions
Solution Approach 1:
The system enables self-service information delivery through the augmented reality terminal. The virtual driving simulation automatically displays relevant vehicle function information, dashboard views, and operational demonstrations based on the customer's interactions. This eliminates the need for salesmen to memorize and verbally explain every vehicle function, as the system provides comprehensive information autonomously.
Solution Approach 2:
The augmented reality system provides real-time feedback to customers based on their interactions. When customers explore different vehicle functions or driving scenarios through the AR terminal, the system dynamically adjusts the displayed information to provide relevant feedback and explanations, ensuring comprehensive information delivery without requiring salesman intervention.
3Ease of operation
If simple function description is provided, then customer interaction is simplified, but detailed vehicle functions and usage scenarios cannot be effectively communicated
Solution Approach 1:
The augmented reality terminal provides dynamic information delivery that adapts to customer interactions. The system starts with simple visual representations and progressively reveals detailed function information, usage scenarios, and operational demonstrations based on customer curiosity and interaction depth. This dynamic approach maintains ease of operation while delivering comprehensive information.
Solution Approach 2:
The virtual driving experience is segmented into multiple interactive components including virtual dashboard views, function-specific demonstrations, driving scenario simulations, and detailed information panels. Customers can access different levels of detail by interacting with specific elements, allowing simple initial interaction that unfolds into detailed information exploration as needed.
Data Source
AI summary
A system for providing vehicle function guidance and test-driving experience based on augmented reality content according to an embodiment includes: an augmented reality terminal for executing a vehicle description application realizing a vehicle function guidance or test-driving experience providing service on the basis of augmented reality content; a window display device provided on at least two windows including the front side of a vehicle and displaying the augmented reality content; a vehicle speaker for outputting audio according to the augmented reality content; a virtual driving device for providing haptic including predetermined vibration or tilting in the vehicle; and a test-driving experience service providing server for controlling the window display device, the vehicle speaker or the virtual driving device in connection with the vehicle description application.