Augmented Reality Venue Assistant for Personalized Navigation

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Solution Overview

Problem

Conventional methods for providing information to users at events fail to deliver personalized and relevant data in a useful form, not catering to individual preferences, and do not effectively enhance the user's experience with augmented reality.

Innovation Solution

A system and method that uses augmented reality on mobile devices to overlay relevant information on a user's view of a venue, providing navigation, recommendations, and real-time data about events, points of interest, and social network contacts, utilizing geo-location services and user preferences to personalize the experience.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If conventional venue maps and guides are used to provide information about services and facilities, then users can access basic venue information, but the information is not personalized or catered to user preferences and is not presented in a useful form

Engineering Contradiction:
Improvepersonalization of informationVSAvoidusability of information presentation
Core Design Contradiction:
Adaptability or versatilityVSEase of operation

Solution Approach 1:

The system pre-collects user preferences, event type, and venue information before the user needs it. During the event, the system immediately displays personalized recommendations (food, merchandise, restrooms) based on pre-analyzed user profiles and current venue conditions, eliminating the need for users to manually search through generic venue guides.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The system transitions from traditional 2D static venue maps to an augmented reality overlay that adds a third dimension of interactivity and personalization. Information is layered over the user's actual view of the venue, providing contextual relevance and making the information presentation more intuitive and actionable.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

2Loss of information

If detailed venue information is provided through traditional maps and guides, then comprehensive data about services is available, but the information is not delivered in a useful or engaging form that enhances the user experience

Engineering Contradiction:
Improvecompleteness of venue informationVSAvoidusefulness of information delivery
Core Design Contradiction:
Loss of informationVSEase of operation

Solution Approach 1:

Instead of presenting all venue information uniformly, the system tailors the type, detail, and presentation of information to the user's specific location, event type, and demonstrated preferences. For example, a food enthusiast near a concession stand receives detailed menu information, while another user receives navigation guidance to their seat or nearby restrooms.

Inventive Principle:
Principle #3Local quality

Solution Approach 2:

The system replaces static, mechanical venue maps with a dynamic software-based information delivery system that uses mobile device cameras, sensors, and processing to adaptively present information. This substitution enables real-time personalization and contextual relevance that traditional maps cannot provide.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

3Device complexity

If generic venue information is provided to all users, then the system is simple to implement, but the information does not cater to individual user preferences or enhance personal experience

Engineering Contradiction:
Improvesystem implementation complexityVSAvoidpersonalization capability
Core Design Contradiction:
Device complexityVSAdaptability or versatility

Solution Approach 1:

The system automatically collects user preferences through initial setup questions and ongoing interactions, then uses this data to self-generate personalized recommendations without requiring manual curation. The system adapts to each user's behavior patterns and preferences autonomously, reducing the need for complex manual configuration while maintaining high personalization levels.

Inventive Principle:
Principle #25Self-service

Data Source

PatentUS11162796B2Interactive venue assistant
Publication Date: 2021.11.02 STUBHUB INC
  • US11162796B2 patent drawing
  • US11162796B2 patent drawing
  • US11162796B2 patent drawing

AI summary

Methods and systems for assisting a user at an event and venue are described. A user is guided or navigated to different points of interest at a venue. The points of interest include seat locations or surrounding services and facilities, such as restaurants, shops, and restrooms. Advertisements and promotions associated with surrounding services may be displayed to the user. The user may be notified of the presence of friends and family at the same venue, and be provided with real-time information about the event.