AR/VR Engine Personalizing Content via Geo-fenced Billboards
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Solution Overview
Problem
Current augmented and virtual reality (AR/VR) technologies lack a standardized and unified approach for enterprises to deliver AR/VR experiences, resulting in disorganized interactions between users and service providers, lacking consistency, predictability, and relevance.
Innovation Solution
A computerized method and system that utilizes an AR/VR engine to provide digital content to user devices, enabling geo-fenced AR/VR billboards with personalized content based on user preferences and interactions, allowing real-time engagement and purchasing within AR/VR environments.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If enterprises use their own independent AR/VR strategies and methods to deliver content, then each enterprise can customize its approach, but the overall AR/VR ecosystem becomes disorganized and inconsistent
Solution Approach 1:
The patent establishes a universal AR/VR platform that serves multiple enterprises simultaneously through standardized interfaces and protocols. The platform provides common infrastructure for content delivery, user management, and interaction patterns, enabling consistent ecosystem-wide operations while allowing each enterprise to configure and customize their specific services and content within the standardized framework.
2Ease of operation
If AR/VR content is delivered without standardized protocols, then enterprises have flexibility in implementation, but user interactions become unpredictable and lack reliability
Solution Approach 1:
The patent defines standardized parameters and protocols for AR/VR content delivery, including data formats, transmission protocols, and interaction specifications. These standardized parameters ensure predictable and reliable user interactions across different enterprises and devices, while still allowing configuration options for customizing the user experience within the established standards.
3Productivity
If AR/VR experiences are personalized based on user preferences and behaviors, then user engagement increases, but system complexity increases
Solution Approach 1:
The patent implements feedback mechanisms that collect user preferences, behaviors, and interaction data, then use this feedback to dynamically personalize AR/VR content and experiences. The system analyzes user responses and adjusts content delivery, recommendations, and interaction patterns accordingly, enabling high user engagement through personalized experiences managed by automated feedback loops rather than complex manual systems.
Data Source
AI summary
In one aspect, a computerized method for implementing an augmented reality (AR)/virtual reality (VR) session includes the step of providing an AR/VR engine communicatively coupled with a user AR/VR device. The AR/VR engine obtains a set of digital content and communicates the set of digital content to the user-side AR/VR device. The method includes the step of determining that a user initiates a broadcast for a service or product. The method includes the step of, with the AR/VR engine, notifying the user via the user AR/VR device of a relevant service or product provider of broadcast by sending a push notification to the relevant service or product provider. The method includes the step of enabling an interaction between the user and the relevant service or product provider.