Asset Ranking Module for Content On Demand Insertion
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Solution Overview
Problem
The complexity of modern television advertising systems, particularly in Content On Demand (COD) platforms, makes it difficult for marketers to determine the effectiveness of asset insertion and manage campaigns efficiently due to the lack of real-time ranking and conflict resolution mechanisms.
Innovation Solution
A system that includes an interface for receiving COD content selections, an asset ranking module to rank assets based on value, campaign flexibility, and conflict resolution, ensuring optimal asset insertion into selected content, thereby enhancing campaign effectiveness and user experience.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If content providers deliver content with designated timeslots for asset insertion to multiple television providers, then the availability of content and advertising opportunities increases, but the complexity of managing and tracking asset insertion effectiveness across different providers increases
Solution Approach 1:
The patent introduces a content delivery network (CDN) as an intermediary between content providers and television providers. The CDN manages asset insertion centrally, tracking which assets are inserted into which content at which providers, thereby reducing the complexity of managing cross-provider asset insertion while maintaining broad content availability.
2Ease of operation
If digital recorders allow customers to record and fast-forward through content, then customer convenience and time flexibility improve, but the effectiveness of asset insertion deteriorates as customers can skip advertisements
Solution Approach 1:
The patent implements a feedback mechanism where the system tracks whether assets were actually viewed or skipped by customers using digital recorders. This feedback information is used to adjust future asset insertion strategies, allowing the system to learn from previous insertion outcomes and improve effectiveness over time while maintaining customer convenience.
3Duration of action of moving object
If Content On Demand (COD) systems allow individual content selection and viewing, then customer time flexibility improves, but the ability to determine asset insertion effectiveness deteriorates due to lack of real-time tracking
Solution Approach 1:
The patent implements preliminary tracking setup where asset insertion points are pre-marked in the content metadata before delivery to COD systems. This preliminary action enables automatic tracking of asset exposure even when customers view content individually and asynchronously, preventing loss of effectiveness data by establishing the tracking framework in advance.
4Quantity of substance
If multiple assets are inserted into COD content, then advertising revenue opportunities increase, but the user experience deteriorates due to excessive advertisements
Solution Approach 1:
The patent dynamically adjusts asset insertion parameters based on content characteristics and user profiles. The system changes parameters such as asset duration, frequency, and placement position to optimize the balance between advertising revenue and user experience, inserting fewer or shorter assets in content types or for user segments where excessive advertising would be particularly disruptive.
Data Source
AI summary
Systems and methods presented herein provide for ranking of assets for insertion into selected COD content. In one embodiment, a system includes an interface operable to receive information of a COD content selection by a Customer Premises Equipment (CPE). The system also includes an asset ranking module operable to identify assets that are available for insertion to the selected COD content from the plurality of assets, to determine values of the available assets to a provider of the selected COD content, to rank the available assets based on the determined values, and to direct the insertion of the one or more assets into the selected COD content based on the rank of the available assets.