Assisting Server Routing for Cross-Border EC Proxy Purchase
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Solution Overview
Problem
Existing electronic commerce (EC) sites face challenges in completing settlement and delivery abroad, hindering globalization due to language support issues and complex delivery logistics.
Innovation Solution
A method and system that assists EC provision abroad by sending display information to user terminals, sorting out import-restricted items, and facilitating proxy purchases through an assisting server, which includes features like multilingual support, category-based article display, and delivery method information.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If EC sites do not support foreign languages, then website development is simple and cost-effective, but accessibility to foreign users is limited
Solution Approach 1:
The patent introduces an assisting server as an intermediary between foreign users and domestic EC sites. This server translates user requests and presents results in the user's language without requiring the original EC site to support multiple languages directly. The assisting server acts as a language and cultural bridge, maintaining the simplicity of the original EC site while enabling international access.
Solution Approach 2:
The system separates the language support function from the EC site itself by creating a distinct assisting server component. This segmentation allows the EC site to remain simple and language-specific while the assisting server handles all multilingual communication, translation, and cultural adaptation tasks independently.
2Adaptability or versatility
If delivery abroad is not supported, then logistics complexity is reduced, but cross-border EC capability is limited
Solution Approach 1:
The assisting server serves as an intermediary for delivery operations by receiving delivery requests from foreign users, translating them into domestic delivery addresses, and coordinating with domestic logistics providers. This mediation enables cross-border delivery without requiring the EC site to directly manage complex international logistics networks.
Solution Approach 2:
The system creates a virtual representation of the foreign user's delivery location through the assisting server's address translation and forwarding mechanisms. Instead of establishing physical logistics infrastructure abroad, the system copies the delivery function through information processing and address transformation.
3Reliability
If import restrictions are not considered, then article selection is simple and comprehensive, but compliance with foreign regulations is compromised
Solution Approach 1:
The assisting server performs preliminary filtering of articles based on import restrictions before presenting options to users. By checking compliance requirements in advance and removing restricted items from the catalog, the system ensures regulatory compliance while maintaining a simple user experience. This preliminary action prevents users from selecting prohibited items in the first place.
Solution Approach 2:
The system implements automated compliance checking where the assisting server independently verifies import restrictions, customs regulations, and prohibited items without requiring user intervention. This self-service compliance mechanism handles regulatory complexity behind the scenes while presenting a simplified interface to users.
4Ease of operation
If settlement processes are simplified for domestic users, then transaction speed is high, but foreign payment methods are not supported
Solution Approach 1:
The assisting server acts as a payment intermediary by receiving various foreign payment methods, converting them into domestic payment formats, and processing transactions through existing domestic payment infrastructure. This mediation allows foreign users to pay in their preferred currencies and methods while the EC site continues to use its simple domestic settlement process.
Solution Approach 2:
The system dynamically changes payment parameters such as currency type, payment method, and transaction format based on the user's location and preferences. The assisting server transforms foreign payment parameters into compatible domestic parameters automatically, maintaining settlement simplicity while accommodating diverse international payment options.
Data Source
AI summary
Provided is a method for assisting provision of EC abroad by determining a country of a user who accessed a first webpage of an EC site, the first webpage associated with a certain article, and causing a button or a banner to be displayed for forwarding a web-browser of a user terminal of the user from the first webpage to a second webpage provided by a second server different from a first server providing the EC site, the second server operated by an operator assisting proxy purchase of one or more articles of the EC site. The second webpage is a page for notifying that the certain article is to be purchased, and the button or a banner is displayed on the first webpage when delivery to the determined country by the operator is available.