ATSC 3.0 Hybrid Delivery for CDN Offload in Live Video Streaming

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Solution Overview

Problem

The inefficiency of broadband video streaming systems in delivering live content is highlighted by high CDN costs and bandwidth usage, which is exacerbated by the unicast delivery model, leading to increased infrastructure costs and compromised video quality.

Innovation Solution

A hybrid delivery system utilizing ATSC 3.0 technology offloads video segments from content delivery networks (CDNs) to broadcast, allowing seamless switching between OTT and OTA media segments, reducing CDN load and improving delivery efficiency.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If unicast delivery model is used for broadband video streaming, then video quality can be maintained, but CDN costs and bandwidth usage increase significantly

Engineering Contradiction:
Improvevideo qualityVSAvoidbandwidth usage
Core Design Contradiction:
ReliabilityVSLoss of energy

Solution Approach 1:

The video stream is divided into multiple segments (OTT and OTA) that can be delivered through different paths. The system segments the delivery approach by providing both broadband (OTT) and broadcast (OTA) options, allowing selective consumption based on viewer location and network conditions, thereby reducing overall bandwidth requirements while maintaining quality.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent merges OTT and OTA delivery systems into a hybrid architecture where both broadband and broadcast streams coexist and can be consumed together. This combination allows the system to leverage the efficiency of broadcast for wide-area distribution while using broadband for supplementary delivery, reducing redundant bandwidth consumption.

Inventive Principle:
Principle #5Merging (Combining)

2Reliability

If unicast delivery model is used, then video quality is maintained, but infrastructure costs increase

Engineering Contradiction:
Improvevideo qualityVSAvoidinfrastructure costs
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

The broadcast infrastructure is made multi-functional by enabling it to carry both traditional broadcast content and video streaming content through the same network. This universality allows the system to reduce dedicated streaming infrastructure costs by leveraging existing broadcast networks for portion of the video distribution, thereby lowering overall infrastructure requirements.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The patent introduces a content delivery platform that acts as an intermediary between the video source and viewers, managing both OTT and OTA streams. This intermediary system coordinates the hybrid delivery, selecting appropriate paths and managing playback, thereby simplifying the overall system architecture and reducing infrastructure complexity.

Inventive Principle:
Principle #24Intermediary (Mediator)

3Adaptability or versatility

If CDN is used for live video streaming, then delivery flexibility is provided, but CDN load and costs increase

Engineering Contradiction:
Improvedelivery flexibilityVSAvoidCDN load
Core Design Contradiction:
Adaptability or versatilityVSProductivity

Solution Approach 1:

The system dynamically switches between OTT and OTA delivery paths based on real-time conditions such as viewer location, network availability, and signal strength. This dynamic adaptability allows the system to optimize delivery by selecting the most efficient path for each viewer, thereby reducing the overall load on CDN infrastructure while maintaining delivery flexibility.

Inventive Principle:
Principle #15Dynamics

Data Source

PatentUS20250274499A1CDN offload via hybrid delivery over ATSC 3.0 for live video streaming
Publication Date: 2025.08.28 ONE MEDIA LLC
  • US20250274499A1 patent drawing
  • US20250274499A1 patent drawing
  • US20250274499A1 patent drawing

AI summary

One of the promises of ATSC 3.0 has been the potential for data offload. Separately, advances have been made in hybrid and IP channel rollouts on ATSC 3.0 over the last year. The two have been combined to architect and implement a data offload system. This application explores a practical hybrid delivery model for streaming video services, allowing the distribution of video over CDNs and simultaneously over 3.0, drastically decreasing the bandwidth needs of these CDNs in 3.0 markets, all while integrating into third-party streaming apps to enable seamless streaming with no change to the viewer experience. Topics covered include the methodology for synchronization, encoding needs for the CDN and airchain, signaling design, integration into a streaming application, and the results of the real-world testing of this system.