Incentivizing In-Person Interactions via Attendance Verification
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Solution Overview
Problem
Event hosts and promoters face challenges in identifying and engaging highly interested attendees, making it difficult to target them with promotions or rewards effectively.
Innovation Solution
A social media platform that matches users with similar interests and rewards them for attending events or visiting locations by verifying their presence through various methods, such as QR codes, NFC, or iBeacon technology, and awarding points based on duration of attendance, encouraging longer interactions and engagement.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If a social media platform rewards users for attending events or visiting locations, then user engagement and attendance are improved, but difficulty in verifying genuine participation and preventing fraud increases
Solution Approach 1:
The patent introduces an intermediary verification system using authentication tokens (QR codes, NFC tags, iBeacons) placed at physical locations as mediators between the user and the reward system. These intermediaries provide objective proof of presence that cannot be easily faked, resolving the contradiction between encouraging engagement and ensuring verification reliability.
Solution Approach 2:
The patent replaces manual verification methods with automated electronic verification systems using mobile devices, QR code scanning, NFC communication, and iBeacon technology. This substitution enables reliable automated verification of physical presence, allowing the system to maintain high engagement while ensuring accurate verification through technological means.
2Reliability
If multiple authentication methods are provided for verifying presence, then verification reliability is improved, but device complexity increases
Solution Approach 1:
The patent implements multiple authentication methods (QR code scanning, NFC communication, iBeacon detection) that can all be performed using a single mobile device. This multi-functionality approach allows the system to provide reliable verification through various技术手段 while keeping the user interface simple and unified, resolving the contradiction between verification reliability and system complexity.
3Duration of action of moving object
If users are rewarded based on duration of attendance, then prolonged engagement is improved, but measurement precision requirements increase
Solution Approach 1:
The patent leverages the mobile device's built-in clock and location services to automatically track attendance duration without requiring external timing equipment. The system self-records the start and end times based on when the user checks in and checks out, providing accurate time measurement while keeping the implementation simple and eliminating the need for complex external timing systems.
Data Source
AI summary
Disclosed are various approaches for incentivizing in-person interactions and customer engagement. A computing device can receive a first indication of attendance of a user at an event and a second indication of attendance of the user at the event. The computing device can calculate an amount of time that the user attended the event. Then, the computing device can calculate an amount of reward points based at least in part on the amount of time that the user attended the event. Finally, the computing device can award the reward points to the user account of the user.