Interface Optimization via Attention Transition Modeling

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Solution Overview

Problem

Complex user interfaces in devices such as webpages can lead to user interaction inefficiencies and errors, resulting in economic losses, as existing design guidelines primarily focus on visual aspects and lack effective methods to quantify and control user attention patterns.

Innovation Solution

A data-driven approach that models user behavior through eye-tracking data to predict attention transitions and orders between interface components, allowing for optimization of interface components to align with designer intentions, thereby enhancing user interaction paths.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Shape

If existing design guidelines focus on visual aspects, then visual design quality is improved, but user interaction efficiency deteriorates due to lack of attention pattern control

Engineering Contradiction:
Improvevisual design qualityVSAvoiduser interaction efficiency
Core Design Contradiction:
ShapeVSProductivity

Solution Approach 1:

The patent changes parameters from purely visual attributes to include attention-based parameters such as attention transition probability and attention order. These new parameters enable the system to optimize interface components not only for visual appeal but also for guiding user attention along intended paths, thereby improving user interaction efficiency while maintaining visual design quality.

Inventive Principle:
Principle #35Parameter changes

2Adaptability or versatility

If interface complexity increases to provide more functional features, then device functionality is improved, but ease of operation deteriorates due to harder interaction

Engineering Contradiction:
Improvedevice functionalityVSAvoidease of interaction
Core Design Contradiction:
Adaptability or versatilityVSEase of operation

Solution Approach 1:

The patent introduces an intermediary system consisting of attention models and optimization algorithms that mediate between the complex interface components and the user. This intermediary analyzes user behavior patterns and automatically adjusts interface parameters to create smoother, more intuitive interaction paths, thereby maintaining high functionality while improving ease of operation.

Inventive Principle:
Principle #24Intermediary (Mediator)

Solution Approach 2:

The patent implements feedback mechanisms where user interaction data is continuously collected and fed back into the optimization system. This feedback loop enables the system to learn from actual user behavior and automatically adjust interface components to improve ease of operation, allowing complex functionality to be presented in an intuitive manner.

Inventive Principle:
Principle #23Feedback

3Adaptability or versatility

If more interface components are added to enhance functionality, then device versatility is improved, but measurement precision of user attention deteriorates due to difficulty in tracking

Engineering Contradiction:
Improveinterface functionalityVSAvoiduser attention measurement
Core Design Contradiction:
Adaptability or versatilityVSMeasurement precision

Solution Approach 1:

The patent segments the user interface into discrete components and models user attention transitions between these segments. By breaking down the complex task of measuring attention into measurable transitions between individual components, the system achieves precise measurement even as the number of interface components increases, enabling accurate tracking of user attention paths through versatile interfaces.

Inventive Principle:
Principle #1Segmentation

Data Source

PatentUS11275596B2System and method for optimizing a user interface and a system and method for manipulating a user's interaction with an interface
Publication Date: 2022.03.15 CITY UNIVERSITY OF HONG KONG
  • US11275596B2 patent drawing
  • US11275596B2 patent drawing
  • US11275596B2 patent drawing

AI summary

A method for optimizing a user interface comprising the steps of segmenting the user interface into one or more interface components each having one or more component characteristics; applying a user behaviour model to the one or more component characteristics of each of the one or more interface components to determine one or more user interaction paths of the one or more interface components; and processing the one or more user interaction paths to optimize the one or more interface components of the user interface.