Attribution Rule Controls for Webpage Content Preview
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Solution Overview
Problem
In retail websites, products often appear on multiple indexed webpages, leading to lower user selection rates and reduced search engine rankings due to fragmented search results, as users tend to select one page over another, causing the total selections for each page to be lower.
Innovation Solution
A computer-implemented method and system that allows webpage designers to define and manage attribution rules using user interfaces with preview controls, limiting the number of indexed pages a product appears on by selecting product attributes and previously defined rule blocks, ensuring products with common attributes are grouped together, and preventing deletion of attribution rule blocks if they are in use by multiple pages.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If products are displayed on multiple indexed webpages, then product visibility increases, but user selection rates decrease and search engine rankings worsen due to fragmented search results
Solution Approach 1:
The patent extracts products from multiple indexed pages and consolidates them onto a single primary indexed page. The system identifies products that appear on multiple indexed pages and removes them from secondary pages, ensuring each product appears on only one indexed page. This extraction approach eliminates the fragmentation problem while maintaining product visibility through the consolidated page.
Solution Approach 2:
The patent merges product listings from multiple scattered indexed pages into a single unified indexed page. By combining all product appearances into one primary indexed page per product, the system consolidates search result presence, improving ranking reliability while maintaining overall visibility.
2Quantity of substance
If products are displayed on multiple indexed webpages, then product visibility increases, but user selection rates decrease due to fragmented search results
Solution Approach 1:
The system extracts product instances from multiple indexed pages and consolidates them to a single primary indexed page. This extraction eliminates the user confusion caused by encountering the same product across multiple search results, thereby improving ease of operation and selection rate.
Solution Approach 2:
Instead of allowing products to naturally appear on multiple pages across the website, the patent inverts the approach by enforcing a single-primary-page rule. The system actively prevents duplicate product appearances on multiple indexed pages, reversing the conventional multi-page display model to improve user selection efficiency.
3Adaptability or versatility
If attribution rules allow products to appear on multiple pages, then product coverage increases, but search result fragmentation occurs reducing overall effectiveness
Solution Approach 1:
The patent applies local quality by allowing flexible product attribution rules for non-indexed pages while enforcing strict single-page indexing for indexed pages. The system distinguishes between indexed and non-indexed pages, applying different quality constraints: indexed pages follow the single-product-instance rule for search optimization, while non-indexed pages can have flexible product coverage for browsing purposes.
Solution Approach 2:
The patent segments the website page structure into indexed and non-indexed categories, applying different product attribution rules to each segment. Indexed pages are segmented to contain only unique products for search engine optimization, while non-indexed pages can freely reference products from multiple categories, maintaining adaptability without compromising search ranking reliability.
Data Source
AI summary
A computer-implemented method includes providing a user interface that allows selection of a product attribute and in the alternative allows selection of a previously defined rule. When a product attribute is selected in the user interface, a rule under construction that describes what products are to appear on a retail webpage is altered based on the selected product attribute. When a previously-defined rule is selected in the user interface, the rule under construction is modified so that the rule under construction uses the selected rule.