Attribution Tag System for Cross-Platform Content Referral Tracking
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Solution Overview
Problem
Users who share content across different platforms and technologies often do not receive credit for their referrals, as existing systems lack the capability to manage and verify referrals across non-related platforms.
Innovation Solution
A content referral system that generates and analyzes attribution tags, allowing users to receive credit for referrals made across various platforms by associating a user with the content through a unique identifier, timestamp, and destination, and stores records of these referrals to rank users based on their sharing activities.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If users share content using various external non-related platforms and technologies, then content sharing versatility is improved, but the ability to track and verify referrals across platforms deteriorates
Solution Approach 1:
The patent introduces an attribution tag as an intermediary element that bridges multiple external platforms and the content sharing system. This tag contains unique identifiers that enable the system to track and verify referrals across different platforms without requiring integration with each platform's internal systems, thus maintaining referral verification capability while supporting versatile content sharing channels
Solution Approach 2:
The attribution tag system is designed as a universal tracking mechanism that can operate across multiple non-related platforms and technologies. The tag structure and verification process are platform-agnostic, allowing the same system to track referrals whether the content is shared via email, text messages, instant messages, web pages, applications, or social media feeds
2Measurement precision
If a single platform manages all content referrals, then referral tracking accuracy is improved, but platform dependency and user convenience deteriorate
Solution Approach 1:
The attribution tag serves as a portable intermediary that carries referral information independently of any specific platform. Users can share content through their preferred external platforms without being confined to a single platform's referral system, eliminating platform dependency while maintaining accurate tracking through the universal tag mechanism
Solution Approach 2:
The referral tracking function is segmented from the platform itself and embedded within the attribution tag. This separation allows the tracking mechanism to operate independently across different platforms, reducing platform dependency while maintaining referral tracking accuracy through the dedicated tag structure
Data Source
AI summary
Methods, systems, and computer program products for online content sharing are provided. A computer-implemented method may include receiving an identifier of a video hosted by a content hosting platform from an external platform, the video being requested by a first user of the external platform, the first user having a first user account with the external platform. The method may also include determining that the video identifier comprises an attribution tag, and determining that the video was previously shared with the first user by a second user via the content hosting platform by analyzing the attribution tag, the second user having a second user account with the content hosting platform. The method may further include storing a record of the second user's sharing of the video with the first user in a data store of the content hosting platform.