Auction Information Processing Device Purpose-Based Transaction History Extraction

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Solution Overview

Problem

Sellers face difficulties in setting adequate putting-up conditions for electronic commercial transactions, such as auctions, as existing methods rely solely on similar image data, making it challenging to match specific purposes like selling items at higher prices or achieving early bidding.

Innovation Solution

An information processing device that receives item information, acquires transaction history, specifies the seller's putting-up purpose, extracts relevant transaction history information, and generates presentation information to guide the setting of input content for setting items, ensuring that the seller can effectively set conditions matching their intended purpose.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If putting-up information is extracted based on similarity between image data features, then it is possible to set putting-up conditions based on similar items, but it becomes difficult to set adequate conditions matching specific seller purposes such as selling at higher prices or achieving early bidding

Engineering Contradiction:
Improveadaptability to different putting-up purposesVSAvoidloss of seller's specific putting-up purpose information
Core Design Contradiction:
Adaptability or versatilityVSLoss of information

Solution Approach 1:

The patent segments the putting-up information into two distinct components: (1) basic putting-up information extracted from similar image data, and (2) purpose-specific putting-up information extracted from transaction history based on the seller's stated purpose. This segmentation allows the system to handle different information types separately and combine them appropriately.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent adds a new dimension to the information extraction process by introducing purpose-based classification. Instead of relying solely on image similarity (one dimension), the system now considers the seller's putting-up purpose as an additional dimension, enabling extraction of relevant transaction history information that matches specific goals like high-price sales or early bidding.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

2Ease of manufacture

If only image similarity is used to extract putting-up information, then the process is simple, but the information extracted does not match specific seller purposes such as maximizing prices or achieving early bidding

Engineering Contradiction:
Improveease of information extraction processVSAvoidprecision of matching putting-up conditions to seller purpose
Core Design Contradiction:
Ease of manufactureVSMeasurement precision

Solution Approach 1:

The patent applies preliminary action by having the seller specify their putting-up purpose before extracting transaction history information. This preliminary specification allows the system to pre-filter and select only the most relevant transaction history records that match the stated purpose, improving precision without significantly complicating the overall process.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The patent introduces the seller's putting-up purpose specification as an intermediary element between the image similarity extraction and the final putting-up condition setting. This intermediary allows the system to bridge the gap between general similar-item information and specific purpose-driven conditions, enhancing measurement precision.

Inventive Principle:
Principle #24Intermediary (Mediator)

3Quantity of substance

If transaction history information from multiple different purposes is provided, then more data is available, but it becomes difficult to extract information that specifically suits the seller's current putting-up purpose

Engineering Contradiction:
Improvequantity of transaction history informationVSAvoidprecision of matching transaction history to putting-up purpose
Core Design Contradiction:
Quantity of substanceVSMeasurement precision

Solution Approach 1:

The patent applies local quality by extracting transaction history information with different levels of detail and relevance based on the specific putting-up purpose. For example, if the purpose is high-price sales, the system extracts transactions with detailed price and condition information; if the purpose is early bidding, it extracts transactions with timing and bidding behavior information. This localized extraction ensures high precision for each specific purpose.

Inventive Principle:
Principle #3Local quality

Solution Approach 2:

The seller's preliminary specification of putting-up purpose enables the system to pre-filter the large quantity of available transaction history information. This preliminary action acts as a filtering mechanism that reduces the data volume to only the most relevant records, maintaining high measurement precision while managing the quantity of information effectively.

Inventive Principle:
Principle #10Preliminary action

Data Source

PatentUS11138655B2Auction information processing device and auction information processing method
Publication Date: 2021.10.05 RAKUTEN GROUP INC
  • US11138655B2 patent drawing
  • US11138655B2 patent drawing
  • US11138655B2 patent drawing

AI summary

There are provided an information processing device, an information processing method, an information processing program, and a recording medium having the information program recorded therein which can present, to a seller, information which enables a setting of, for example, adequate putting-up conditions according to a putting-up purpose of an item. The information processing device acquires transaction history information of an item related to item information of an item specified by a seller for putting-up, from a database which stores transaction history information of items put up in the past. Further, the information processing device extracts transaction history information of other items which suit to a putting-up purpose of the item by the seller, as suited transaction history information, from the extracted transaction history information. Furthermore, the information processing device generates presentation information which indicates a sample of input content of setting items set in an input form by the seller for putting-up, based on the extracted suited transaction history information, and transmits the presentation information to the terminal device.