Auction Price Guidance Model for Unique Item Valuation

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Solution Overview

Problem

In live auctions, estimating prices for unique items is challenging due to the lack of comparable items, leading to uncertainty for sellers and potential buyers, and the fast-paced nature of live auctions often results in missed bidding opportunities for buyers using proxy or absentee bids.

Innovation Solution

A price guidance system that analyzes historical item listings and bid velocity data to generate a price guidance model, providing suggested prices and bidding notifications, including estimated starting times and maximum proxy bid values to help buyers make informed decisions and avoid missing bids.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If sellers use live auctions for unique items, then they can reach potential buyers, but they face uncertainty about the eventual selling price due to lack of comparable items

Engineering Contradiction:
Improveability to sell unique itemsVSAvoidprice estimation accuracy
Core Design Contradiction:
Adaptability or versatilityVSReliability

Solution Approach 1:

The system performs preliminary analysis of historical auction data and comparable items before the live auction occurs, generating predicted price ranges and bidding guidance in advance. This allows sellers to have confidence in pricing strategies before the auction begins, and buyers to make informed decisions about proxy bids.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The system introduces an intermediary computational model that analyzes historical data, bid velocities, and item characteristics to generate predicted price ranges. This intermediary layer bridges the gap between unique items (which lack direct comparables) and reliable price estimation by using statistical patterns from similar items.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Ease of operation

If buyers use proxy or absentee bids in live auctions, then they can bid remotely, but they often lose out due to fast and irregular pacing

Engineering Contradiction:
Improveremote bidding capabilityVSAvoidbid success rate
Core Design Contradiction:
Ease of operationVSReliability

Solution Approach 1:

The system calculates predicted closing prices and optimal proxy bid amounts in advance, before the auction begins. Buyers receive guidance on what maximum proxy bid to submit based on historical data and predicted item value, eliminating the need to react in real-time during the fast-paced auction.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The system provides feedback to buyers about predicted price ranges, confidence levels, and optimal bidding strategies based on real-time analysis of auction progress and historical patterns. This feedback loop allows remote buyers to make informed decisions without being present at the auction.

Inventive Principle:
Principle #23Feedback

3Adaptability or versatility

If buyers sit through the entire live auction to bid on a specific item, then they can participate, but they waste time watching other items

Engineering Contradiction:
Improveitem selection flexibilityVSAvoidtime spent watching auction
Core Design Contradiction:
Adaptability or versatilityVSLoss of time

Solution Approach 1:

The system identifies and notifies buyers in advance about items that match their interests and predicts when these items will be auctioned. Buyers receive alerts with predicted timing information, allowing them to tune in only when relevant items are being auctioned rather than watching the entire event.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The system replaces the mechanical requirement of physically watching the auction in real-time with an automated digital notification system that delivers relevant information about item timing and bidding opportunities to buyers' devices.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

Data Source

PatentUS11514510B2Auction price guidance
Publication Date: 2022.11.29 EBAY INC
  • US11514510B2 patent drawing
  • US11514510B2 patent drawing
  • US11514510B2 patent drawing

AI summary

In various example embodiments, a system and method for providing price guidance for sellers and buyers are presented. The system receives a present item listing and accesses a set of historical item listings. The system generates a price guidance model for the present item listing and generates a set of prices for the present item based on the price guidance model. The system then causes presentation of the set of process on a client device.