Auction Server Mediating Vendor Data Association
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Solution Overview
Problem
Existing mobile communication devices lack an efficient method to associate vendor data with keywords, limiting the ability to deliver targeted advertisements based on user preferences and attributes.
Innovation Solution
A method and apparatus that involve an auction server receiving a keyword-based auction request with parameters, retrieving vendor bids, determining which bids satisfy the parameters, and transmitting vendor data to a mobile device for storage, allowing users to select relevant vendors and services.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If vendor data is associated with keywords in mobile devices through auction requests, then targeted advertisement delivery is enabled, but system complexity increases
Solution Approach 1:
The patent introduces an auction server as an intermediary component that mediates between vendors and mobile devices. The auction server receives auction requests containing keywords and parameters, retrieves vendor bids, determines parameter satisfaction, and transmits vendor data to mobile devices. This intermediary approach enables targeted advertisement delivery without requiring complex auction logic to be embedded in each mobile device, thus resolving the contradiction between adaptability and system complexity.
2Measurement precision
If multiple parameters are used to define vendor offering attributes, then advertisement targeting precision is improved, but data processing complexity increases
Solution Approach 1:
The patent segments the advertisement delivery system into distinct functional components: keywords identify required offerings, parameters define required attributes, vendor bids contain vendor parameters, and the auction server processes matching logic. This segmentation allows multiple parameters to be used for precise targeting while distributing data processing complexity across the system architecture rather than concentrating it in mobile devices.
Solution Approach 2:
The auction server acts as an intermediary that handles the complex task of retrieving vendor bids, determining parameter satisfaction, and matching vendors to keywords. By offloading this data processing complexity to the auction server, the system can use multiple parameters for precise advertisement targeting without burdening mobile devices with complex processing requirements.
3Adaptability or versatility
If vendor data is transmitted and stored on mobile devices, then vendor visibility is enhanced, but device storage requirements increase
Solution Approach 1:
The system transmits vendor data to mobile devices for storage and display. Rather than transmitting complete vendor catalogs or excessive data, the auction server selectively transmits vendor data that satisfies the auction parameters and matches the keywords. This partial action approach enhances vendor visibility by displaying relevant vendors while minimizing device storage requirements by only transmitting necessary vendor information.
Data Source
AI summary
According to embodiments described in the specification, a method, system and apparatus for associating vendor data with keywords in a wireless mobile communication device are provided. The method comprises: receiving an auction request comprising a keyword identifying a required offering and one or more parameters associated with the keyword, each parameter defining a required attribute of the offering; retrieving a plurality of vendor bids, each bid comprising one or more vendor parameters associated with the keyword, each vendor parameter defining an attribute of a vendor offering corresponding to the required offering; determining whether each of the vendor bids satisfies the required attributes defined by the parameters; and when the determination is affirmative for at least one vendor bid, transmitting vendor data for a vendor associated with the at least one vendor bid to the mobile electronic device for storage at the mobile electronic device in association with the keyword.