Audible Ad Selection via User Profile Matching
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Solution Overview
Problem
Current methods for targeting advertisements on mobile devices face challenges due to limited display capabilities, expensive bandwidth, and the need for intrusive user-initiated actions, such as SMS or shopping for ad-laden ringtones, which fail to effectively reach specific demographics or locations.
Innovation Solution
A computer-implemented method and apparatus that selects and plays audible advertisements on a communication device based on user profiles, playing them before initiating a call, allowing for targeted and non-intrusive advertising without requiring additional user actions beyond the standard call process.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If visual advertisements are embedded in web pages on mobile devices, then advertisers can reach users, but user resistance increases due to limited display capability and expensive bandwidth
Solution Approach 1:
The patent replaces visual advertising (mechanical/display-based) with auditory advertising (acoustic-based). Instead of embedding visual ads in web pages that consume bandwidth and strain limited display capabilities, the system delivers audible advertisements through the device's audio output, substituting one sensory modality for another better suited to mobile device constraints.
Solution Approach 2:
The patent changes the fundamental parameter of advertising delivery from visual to auditory. This parameter change allows advertising to bypass the limitations of small screens and expensive data connections, while also reducing user resistance since audio ads do not obstruct the primary visual interface that users rely on for device operation.
2Measurement precision
If SMS text messages with targeted advertising are delivered, then location-based targeting is achieved, but intrusiveness increases as users expect messages from friends or colleagues
Solution Approach 1:
The patent replaces SMS text messaging (visual/text-based communication channel) with audible advertisement delivery (acoustic communication channel). This substitution allows the system to maintain location-based targeting capabilities while avoiding the intrusiveness of text messages that users anticipate from personal contacts.
Solution Approach 2:
The patent introduces an intermediary process where audible advertisements are delivered through a dedicated audio channel rather than co-opting the SMS messaging channel. This intermediary approach allows targeted advertising to occur without interfering with or confusing the expected personal communication flow.
3Ease of operation
If users shop for free ring tones with embedded advertisements, then audible advertising is delivered, but advertiser control is lost due to dependence on user-initiated shopping
Solution Approach 1:
The patent implements preliminary action by pre-configuring audible advertisements to be delivered automatically based on user profiles and call context. Instead of waiting for users to initiate shopping for ad-laden ringtones, the system proactively selects and delivers appropriate advertisements before calls are initiated, maintaining both ease of operation and advertiser control.
Solution Approach 2:
The patent implements feedback mechanisms where user profiles, call patterns, and demographic information are continuously analyzed to automatically select and deliver relevant advertisements. This feedback loop enables the system to maintain advertiser control by making automated, data-driven decisions about which advertisements to deliver, rather than relying on random user shopping behavior.
Data Source
AI summary
The illustrative embodiments described herein provide a computer implemented method, apparatus, and computer program product for playing audible advertisements on a communication device. In response to receiving a request from a caller to initiate a call, an audible advertisement from a set of audible advertisements is selected using criteria matching a user profile associated with the caller. The audible advertisement is played on the communication device to the caller prior to initiating a connection to a callee.