Audience-Based Content Customization via Biometric Recognition

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Solution Overview

Problem

Content-delivery devices, such as televisions and monitors, lack the ability to customize content based on individual users' preferences and traits, failing to recognize and adapt to the emotional states and attentiveness of users, leading to a one-size-fits-all content delivery experience.

Innovation Solution

A system that identifies users and their emotional states through gesture, facial, and voice recognition engines, allowing for personalized content delivery based on user preferences, mood, and attentiveness, adjusting content presentation accordingly, including changing devices when others enter the room.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If content-delivery devices provide the same content to all users, then device complexity is reduced and ease of operation is improved, but adaptability to individual users deteriorates

Engineering Contradiction:
Improveease of content deliveryVSAvoidcontent customization
Core Design Contradiction:
Ease of operationVSAdaptability or versatility

Solution Approach 1:

The system segments users into different profiles with distinct preferences, emotional states, and traits. Each user profile contains customized content preferences, allowing the device to deliver tailored content to each segment while maintaining a unified device interface. This resolves the contradiction by enabling customization without increasing operational complexity for the user.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The system automatically detects user emotional states, identifies users, and selects customized content without requiring manual user input. The device serves itself by monitoring user presence, analyzing emotional states through sensors, and autonomously delivering appropriate content. This maintains ease of operation while achieving high adaptability.

Inventive Principle:
Principle #25Self-service

2Adaptability or versatility

If the system recognizes and customizes content based on user identity and emotional state, then adaptability and user engagement are improved, but device complexity increases

Engineering Contradiction:
Improvecontent personalizationVSAvoidsystem complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system merges multiple detection functions (user identification, emotional state detection, attentiveness monitoring) into a unified content delivery framework. By combining these functions into a single integrated system that operates autonomously, the patent achieves high adaptability without proportionally increasing operational complexity. The merged system handles all customization tasks through a coordinated approach rather than separate complex mechanisms.

Inventive Principle:
Principle #5Merging (Combining)

3Loss of information

If the system monitors user emotional state and attentiveness in real-time, then content relevance is improved, but use of energy increases

Engineering Contradiction:
Improveuser state awarenessVSAvoidenergy consumption
Core Design Contradiction:
Loss of informationVSUse of energy by moving object

Solution Approach 1:

The system employs periodic sampling of user emotional states and attentiveness rather than continuous monitoring. Sensors detect user presence and emotional indicators at intervals, allowing the system to update content recommendations periodically based on current user states. This approach maintains effective user state awareness while significantly reducing energy consumption compared to continuous real-time monitoring.

Inventive Principle:
Principle #19Periodic action

Data Source

PatentUS8640021B2Audience-based presentation and customization of content
Publication Date: 2014.01.28 ZHIGU HLDG
  • US8640021B2 patent drawing
  • US8640021B2 patent drawing
  • US8640021B2 patent drawing

AI summary

A system and method are disclosed for delivering content customized to the specific user or users interacting with the system. The system includes one or more modules for recognizing an identity of a user. These modules may include for example a gesture recognition engine, a facial recognition engine, a body language recognition engine and a voice recognition engine. The user may also be carrying a mobile device such as a smart phone which identifies the user. One or more of these modules may cooperate to identify a user, and then customize the user's content based on the user's identity. In particular, the system receives user preferences indicating the content a user wishes to receive and the conditions under which it is to be received. Based on the user preferences and recognition of a user identity and/or other traits, the system presents content customized for a particular user.