Audience Duplication Correction for Parent-Child Resource Pairs
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Current internet audience measurement methods overestimate combined reach by not accurately accounting for audience duplication across multiple resources, leading to inaccurate calculations of unique audience interactions.
Innovation Solution
The method involves identifying parent-child resource pairs and modifying audience duplication measurements using a correction factor based on the ratio of child resource usage to parent resource usage, allowing for a more accurate calculation of combined reach by adjusting the pairwise correlation coefficient.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If standard audience duplication measurement methods are used to calculate combined reach across multiple resources, then the calculation process is simple, but the measurement precision deteriorates due to overestimation of combined reach
Solution Approach 1:
The patent segments the audience measurement calculation by identifying and separately handling parent-child resource pairs from other resource relationships. This segmentation allows the complex calculation to be divided into manageable parts: detecting parent-child relationships, calculating their specific duplication measurements, and then integrating these with other resource measurements to produce the final combined reach metric.
Solution Approach 2:
The patent performs preliminary detection and classification of parent-child resource relationships before conducting the main audience duplication calculation. By pre-identifying which resource pairs have parent-child relationships and calculating their specific duplication measurements in advance, the system prepares corrected data that can be directly used in the final combined reach calculation, improving both accuracy and efficiency.
2Measurement precision
If parent-child resource relationships are identified and measurements are modified, then the measurement precision improves, but the device complexity increases due to additional detection and calculation steps
Solution Approach 1:
The patent introduces an intermediary classification layer that identifies parent-child resource relationships as a distinct category between general resource pairs and the final audience measurement calculation. This intermediary step uses specific detection criteria (such as hierarchical resource structures or inclusion relationships) to flag parent-child pairs, allowing their duplication measurements to be calculated and adjusted separately before integration into the overall combined reach metric.
Data Source
AI summary
A combined reach can be determined for multiple resources. Usage data, including audience duplication data, is used to generate audience duplication measurements for pairs of the resources. A child-resource pair is identified, and the audience duplication measurement for that resource pair is modified. The modified measurement is used to determine a combined reach for the multiple resources. A report is also generated based on the combined reach.