Audience Engagement Measurement Through Secondary Device Light Detection
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Solution Overview
Problem
Existing audience measurement systems inaccurately measure engagement levels as they treat all detected individuals as equally engaged with primary media devices, despite some individuals being distracted by secondary media devices.
Innovation Solution
The system uses a multimodal sensor to detect light patterns and glows from secondary media devices, determining interaction and type, adjusting engagement levels based on these detections.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If all detected individuals are treated as equally engaged with primary media devices, then the measurement process is simple, but the engagement level measurement accuracy deteriorates
Solution Approach 1:
The patent segments the audience measurement process into multiple detection dimensions: primary media device detection, secondary media device detection, and engagement level calculation. By separating these functions, the system can accurately distinguish between different types of media interactions without oversimplifying the measurement process.
Solution Approach 2:
The patent introduces an intermediary analysis layer that processes detections from both primary and secondary media devices before calculating engagement levels. This intermediary layer synthesizes multiple data sources (light patterns, device types, temporal information) to produce accurate engagement metrics while managing system complexity.
2Reliability
If secondary media device interactions are not detected, then the system remains simple, but the reliability of engagement data deteriorates
Solution Approach 1:
The patent implements a universal detection framework that can identify multiple types of media devices (televisions, computers, smartphones, tablets) and their corresponding light patterns. This multi-functional approach enables reliable engagement measurement across diverse media consumption scenarios without requiring separate specialized systems for each device type.
Solution Approach 2:
The patent utilizes color and light pattern analysis to distinguish between different media devices and their usage states. By detecting characteristic light patterns (colors, brightness, temporal variations) from device screens and displays, the system reliably identifies secondary media device interactions without complex sensor arrays.
Data Source
AI summary
Methods and apparatus to determine engagement levels of audience members are disclosed. An example apparatus includes means for detecting whether an environment associated with a first device includes a second device with a display that is illuminated. The example apparatus also includes means for calculating an engagement of a user with respect to the first device based on a proximity between the user and the illuminated display.