Audience Polygon Matching for Dynamic Ad Targeting
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Solution Overview
Problem
Businesses face challenges in efficiently targeting advertisements to the intended audience at different times and locations due to varying demographics, as conventional methods lack efficient ways to account for demographic changes in real-time.
Innovation Solution
A computer-implemented method and system that uses audience polygons, each enclosing a geographic region and associated with a specific time period and target audience, to match advertisements with the appropriate audience by selecting the relevant polygon based on geographic location and time period, ensuring that advertisements are displayed to the intended audience.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If conventional methods are used to identify locations for advertising, then large numbers of people can be reached, but demographic changes over time cannot be accounted for efficiently
Solution Approach 1:
The patent implements dynamic audience polygons that are updated in real-time based on changing demographic data and user behavior patterns. Instead of static geographic targeting, the system continuously adjusts polygon boundaries and associated demographics to reflect current conditions, allowing advertisements to adapt to demographic changes as they occur while maintaining efficient delivery through automated real-time updates.
Solution Approach 2:
The system pre-calculates and stores multiple audience polygons representing different demographic compositions and geographic regions before advertising campaigns begin. These pre-computed polygons allow the system to quickly match advertisements to appropriate audiences without performing complex calculations in real-time, thus maintaining high productivity while capturing demographic variations.
2Quantity of substance
If advertisements are displayed at multiple locations to maximize impressions, then ad reach increases, but cost increases proportionally
Solution Approach 1:
The patent applies local quality by creating distinct audience polygons for different geographic regions with unique demographic characteristics. Each polygon is optimized for specific local conditions, allowing the system to deliver targeted advertisements to the most appropriate local audiences rather than using a uniform approach across all locations. This maximizes impression quality and effectiveness while minimizing wasted spending on mismatched audiences.
Solution Approach 2:
The system dynamically changes parameters such as polygon boundaries, demographic thresholds, and time-period associations based on real-time data analysis. By adjusting these parameters, the system can optimize the mix of locations and audiences to achieve maximum impressions within budget constraints, shifting resources from underperforming areas to high-value opportunities as conditions change.
3Ease of operation
If static geographic targeting is used, then advertisement delivery is simple, but demographic variations over time are not captured
Solution Approach 1:
The patent segments the geographic area into multiple audience polygons, each representing a specific demographic composition and time period. This segmentation allows the system to maintain simple operations at each individual polygon level while collectively capturing complex demographic variations across different regions and times. Each segment can be independently managed and optimized without complicating the overall system operation.
Data Source
AI summary
An audience matching system (“system”) maintains a plurality of audience polygons that enclose respective geographic regions and are associated with respective time periods, and respective target audiences. The system receives an advertisement request from a remote display system having a display at a particular geographic location, the request including an advertisement parameter that identifies a first target time period. The system selects a first audience polygon from the plurality of audience polygons, the selecting based in part on a geographic region associated with the first audience polygon enclosing the geographic location of the display and a time period associated with the first audience polygon being inclusive of the first target time period. The system determines a first target audience using the first audience polygon, and selects an advertisement associated with the first target audience. The system provides the advertisement to the remote display system.