Audience Profile Synchronization via Global Identifier
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Solution Overview
Problem
Existing audience targeting systems struggle to deliver relevant content effectively, as they often rely on a single information source, fail to differentiate valuable consumers, and face challenges with stale data, faulty identification, and inefficient resource allocation, leading to lost revenue and suboptimal user interaction.
Innovation Solution
A system that synchronizes audience member profiles across multiple domains using a unique global identifier, integrates data from various sources, and updates profiles based on real-time activity, ensuring accurate and relevant content delivery through segment management and profile synchronization.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Device complexity
If a single information source is used for audience targeting, then the system complexity is reduced, but the accuracy and relevance of content delivery deteriorates
Solution Approach 1:
The patent combines multiple information sources (cookies, device identifiers, profile data) into a unified audience targeting system. The server integrates data from various domains and sources to create comprehensive audience profiles, allowing accurate content delivery without managing the complexity of individual sources.
Solution Approach 2:
The patent introduces an intermediary audience targeting system that sits between content providers and information sources. This intermediary aggregates and processes data from multiple sources, translating diverse input formats into standardized audience segments that content providers can use without directly managing source complexity.
2Productivity
If content is delivered to all subscribers of a magazine or platform, then the quantity of content delivery is maximized, but the value and relevance to individual consumers deteriorates
Solution Approach 1:
The patent segments the audience into distinct groups based on multiple criteria including cookie data, device identifiers, and profile information. Instead of treating all subscribers uniformly, the system creates segmented audience groups that receive tailored content, maximizing both delivery efficiency and individual consumer value.
Solution Approach 2:
The patent applies local quality by customizing content delivery for different audience segments rather than uniform delivery. Each segment receives content optimized for its specific characteristics, ensuring high relevance and value for each consumer group while maintaining overall system productivity.
3Reliability
If audience profiles are updated frequently to maintain data freshness, then the relevance of targeted content is improved, but the system resource consumption increases
Solution Approach 1:
The patent implements periodic updates of audience profiles rather than continuous real-time updates. The system refreshes profile data at scheduled intervals based on data freshness requirements, balancing profile reliability with resource conservation by updating only when necessary.
Solution Approach 2:
The patent changes the parameter of profile update frequency based on data criticality and resource availability. For less critical profile attributes, updates occur less frequently, while essential data is updated more often, optimizing the balance between data freshness and resource consumption.
Data Source
AI summary
Universal synchronization of profiles of audience members targeted for the delivery of content. A unique global identifier may be assigned to and used to manage a profiled audience member. This identifier may also be associated to an authoritative identifier and cookie information used in connection with the collection of profile data. An authoritative identifier may be received in connection with activity, and might not be accompanied by a global identifier. The authoritative identifier may then be used to identify the global identifier, which in turn may be used to identify the cookie related information of record for the profiled audience member. Comparing the cookie related information to previously retained cookie information may be used to determine that the cookie information for a particular, profiled audience member has changed, so that it can be restored.