Audience Segment Synchronization via Identity Resolution
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Solution Overview
Problem
Advertisers face inefficiencies in uploading and matching user data across multiple advertising platforms, leading to poor match rates and inaccurate analytics due to the need for manual data entry and lack of timely data synchronization.
Innovation Solution
A method and system that utilize first-party data from user interactions to create and synchronize audience segments across advertising platforms, using a processor to assign users to events based on refresh intervals and unique identifiers, eliminating the need for manual data input and enhancing data matching through an identity resolution engine and event pushing mechanism.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If advertisers manually upload and enter user data in different advertising platforms, then data can be entered into the systems, but match rates are poor and the process is time-consuming
Solution Approach 1:
The patent introduces an intermediary system that acts as a mediator between advertisers and multiple advertising platforms. This system receives user data once, processes it through identity resolution, and automatically distributes it to various platforms, eliminating manual data entry and improving match rates through standardized processing
Solution Approach 2:
The system enables self-service through automated identity resolution and data synchronization mechanisms. The platform automatically resolves user identities, matches them across platforms, and updates audience segments without requiring advertiser intervention, thereby reducing time loss and improving matching accuracy
2Adaptability or versatility
If advertisers use multiple advertising platforms with separate data entry requirements, then they can access various advertising channels, but analytics suffer from lack of timeliness and accuracy
Solution Approach 1:
The patent creates a universal data processing system that handles multiple advertising platforms through a single interface. This multi-functional system performs identity resolution, data normalization, and synchronization across platforms, ensuring consistent and accurate analytics while maintaining broad platform coverage
Solution Approach 2:
The system implements feedback mechanisms where analytics data from multiple platforms is continuously collected, processed, and used to refine identity resolution models. This closed-loop feedback improves analytics accuracy over time while maintaining versatility across different advertising channels
3Quantity of substance
If advertisers enter the same or similar data in different systems, then data can be populated in each platform, but the process is inefficient and error-prone
Solution Approach 1:
The patent merges data entry operations for multiple platforms into a single unified process. By combining identity resolution, data validation, and distribution functions into one system, it achieves comprehensive data coverage across platforms while dramatically improving processing efficiency and reducing errors
Data Source
AI summary
Advertising audience segment creators, including methods, systems, and apparatuses for automated creation of audience segments in advertising platforms are disclosed herein. Data may be received at a processor of an application server from a remote device. The data may be related to a user of the remote device. An audience member may be retrieved from an audience database. The audience member may correspond to an external identifier of the user. The audience database may be stored on an electronic storage device. The audience member may be assigned to an event. The assigning of the audience member to the event may be based on the data. Assigning the audience member to the event may be based on a refresh interval. The refresh interval may be of an audience segment. The audience segment may be refreshed. The event may be synchronized with an external advertising platform.