Audience Segmentation for Personalized Messaging Traffic Reduction
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Solution Overview
Problem
Existing messaging systems often send redundant information to wide audiences, leading to network traffic burdens and poor targeting of consumers, which wastes network resources and annoys users.
Innovation Solution
A message generating system that segments user interactions into stages (awareness, consideration, decision, and conversion) to personalize messaging, refining recipient lists based on user interactions and reducing network traffic by selectively sending targeted information.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Area of stationary object
If messaging systems send promotional information to wide audiences, then coverage and reach are improved, but network traffic increases and data resources are consumed
Solution Approach 1:
The patent segments the audience into multiple categories based on interaction levels (e.g., engaged vs. disengaged users). By dividing the wide audience into segments with different messaging needs, the system can send targeted information only to relevant segments, reducing overall network traffic while maintaining effective coverage.
Solution Approach 2:
The patent applies local quality by customizing messaging content and delivery frequency for different audience segments. Instead of uniform messaging to all users, the system tailors message characteristics to local segment needs, optimizing network resource usage while maintaining broad coverage effectiveness.
2Loss of information
If messaging systems send promotional information to wide audiences, then awareness is improved, but message redundancy increases and user satisfaction decreases
Solution Approach 1:
The patent segments users based on their interaction history and engagement levels. By creating distinct segments (e.g., high-engagement vs. low-engagement users), the system can avoid sending redundant messages to users who have already shown interest or purchased, thereby reducing message redundancy while maintaining broad information reach.
Solution Approach 2:
The patent incorporates feedback mechanisms that monitor user interactions and adjust messaging strategies accordingly. When users engage with content or make purchases, the system uses this feedback to modify future messaging, preventing redundant communications while ensuring information reaches appropriate audiences.
3Loss of energy
If messaging systems use staged content delivery, then network traffic is reduced, but system complexity increases
Solution Approach 1:
The patent implements staged content delivery by segmenting the messaging process into distinct stages (e.g., awareness, consideration, conversion). Each stage has specific messaging objectives and target segments, which simplifies the overall system architecture by breaking down complex messaging into manageable phases rather than requiring a single complex decision-making system.
Solution Approach 2:
The patent applies preliminary action by pre-defining messaging stages, criteria, and strategies before execution. By establishing the staged framework in advance with clear segmentation rules, the system reduces operational complexity during message delivery, as decisions are based on pre-established guidelines rather than real-time complex calculations.
Data Source
AI summary
A message generating system disseminates to each of multiple user devices first information items each associated with at least a respective one of multiple services made available by a first entity. When access indicative signals are received via a network connection, each prompted by a respective one of the user devices accessing at least one of the first information items, the system stores a respective awareness-stage record for each received access indicative signal, thereby recording that the respective user entity accessed at least one of the first information items. For each user entity for which a respective awareness-stage record is stored, a second item is generated and sent including information of a particular service associated with at least one first information item. User entities for which a second item was not generated are excluded as having not accessed a first item. The exclusion reduces data traffic on the network connection.