Audience Selection Augmented Broadcasting Service
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Solution Overview
Problem
Existing augmented reality technologies in broadcasting are limited by hardware and software constraints, restricting their application to capital-intensive fields, and lack the ability to provide personalized content to audiences, resulting in a uniform viewing experience for all viewers.
Innovation Solution
An audience selection type augmented broadcasting service that allows multiple agents to provide and integrate additional content, such as images, videos, and graphics, onto a broadcast screen, enabling viewers to select personalized augmented content based on their preferences, using a server to process and transmit metadata and content, and a terminal to receive and display the integrated content.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If a single new image is reconstructed and transmitted by integrating video, image, or virtual graphic with actual image using high-performance system, then the augmented reality effect is achieved, but the system complexity and capital investment increase significantly
Solution Approach 1:
The system segments the augmented broadcasting service into multiple independent components: broadcast content transmission, augmented content provision by multiple agents, metadata generation, and terminal-side integration. This allows each component to be developed and maintained independently, reducing overall system complexity while achieving the augmented reality effect.
Solution Approach 2:
The terminal device is designed to perform multiple functions: receiving broadcast content, receiving augmented content from multiple agents, processing metadata, and displaying integrated content. This multi-functionality eliminates the need for separate specialized systems, reducing capital investment while maintaining reliability.
2Productivity
If all audiences viewing a corresponding broadcast may view an identical image, then the broadcast transmission is simplified, but the audience satisfaction and viewing pleasure decrease
Solution Approach 1:
The system transitions from static uniform content delivery to dynamic personalized content delivery. The terminal device dynamically selects and integrates augmented content based on individual audience preferences and characteristics, while the broadcast transmission remains efficient and standardized. This dynamic adaptation enhances audience satisfaction without compromising transmission efficiency.
Solution Approach 2:
While the broadcast content remains uniform for all audiences, the augmented content varies locally for each audience member based on their preferences. This allows the core broadcast transmission to remain efficient while providing personalized enhancements at the local (individual audience) level.
3Reliability
If augmented reality technology is applied to broadcasting, then the viewing experience is enhanced, but the hardware and software constraints limit the application to capital-intensive fields
Solution Approach 1:
Instead of requiring complex hardware for augmented reality processing, the system uses software-based solutions where terminals receive and process augmented content through standard broadcasting infrastructure. This software copying approach eliminates the need for expensive specialized hardware, making the technology accessible beyond capital-intensive fields.
Solution Approach 2:
The system introduces metadata as an intermediary that carries information about augmented content between the broadcast system and the terminal. This intermediary layer allows complex augmented reality functionality to be achieved through simple information exchange, reducing hardware and software constraints.
4Adaptability or versatility
If multiple agents provide augmented contents with different attributes, then the content diversity and audience preference matching improve, but the content management and classification complexity increases
Solution Approach 1:
The system manages content diversity by changing parameters through metadata that describes augmented content attributes. Instead of complex content management, the terminal device filters and selects content based on metadata parameters that match audience preferences, simplifying management while maintaining diversity.
Data Source
AI summary
An audience selection type augmented broadcasting service providing apparatus and method is provided. The audience selection type augmented broadcasting service providing apparatus may include an augmented broadcast producing server to process a production process of augmented contents to provide the augmented broadcasting service, for broadcast contents, a broadcasting server to multiplex and transmit the broadcast contents and metadata for the augmented broadcasting service, and an augmented content receiving terminal to process the augmented contents based on the metadata for the augmented broadcasting service, while playing the broadcast contents.