Personalized Audio Content Push System with Targeted Ad Insertion

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Solution Overview

Problem

Individuals with hectic schedules often lack time to read news, magazines, and books, and existing radio broadcasts for the blind and visually impaired provide limited access to articles due to time constraints and lack of personalized content.

Innovation Solution

A system that pushes personalized audio content to users based on their profiles, automatically selecting and delivering audio content items and advertisements according to user preferences and criteria, using a user interface, content registry, and advertising registry components, allowing for push and pull audio download features.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If broadcast radio is used to deliver news and articles to users, then accessibility for busy individuals is improved, but the content is not personalized to specific user interests

Engineering Contradiction:

ImproveaccessibilityVSAvoidpersonalization

Core Design Contradiction:

Ease of operationVSAdaptability or versatility

Solution Approach 1:

The system pre-registers user profiles with interest categories and pre-registers audio advertisements with targeting criteria before the matching process. This preliminary organization enables automatic personalized content delivery without real-time manual intervention, resolving the contradiction between automated personalization and system complexity.

Inventive Principle:

Principle #10Preliminary action

Solution Approach 2:

The system uses user profile information as feedback to automatically select and deliver relevant audio content and advertisements. The download packager continuously matches user interests with available content, creating a closed-loop system that adapts to individual user preferences while maintaining automated operation.

Inventive Principle:

Principle #23Feedback

2Ease of operation

If audio content is pushed automatically to users without selection, then convenience for busy individuals is improved, but users receive content they may not be interested in

Engineering Contradiction:

ImproveconvenienceVSAvoidrelevance

Core Design Contradiction:

Ease of operationVSLoss of information

Solution Approach 1:

The system applies different matching criteria to different users based on their individual profile characteristics. Each user receives customized content selections tailored to their specific interests, ensuring that automated push delivery provides locally optimized relevant content rather than uniform generic content.

Inventive Principle:

Principle #3Local quality

Solution Approach 2:

The download packager changes the parameters of content selection based on user profile attributes. By dynamically adjusting selection criteria according to user interests, the system maintains high relevance in automated content delivery without requiring manual user intervention.

Inventive Principle:

Principle #35Parameter changes

3Quantity of substance

If traditional radio broadcasts are used, then mass audience coverage is achieved, but content access is limited by fixed time slots

Engineering Contradiction:

Improvecontent coverageVSAvoidaccess time flexibility

Core Design Contradiction:

Quantity of substanceVSLoss of time

Solution Approach 1:

The system dynamically delivers audio content based on user availability and preferences rather than fixed broadcast schedules. Users can receive content pushed to their devices at convenient times, transforming the static time-slot-based delivery model into a flexible on-demand system that adapts to individual user needs.

Inventive Principle:

Principle #15Dynamics

4Productivity

If audio advertisements are inserted into audio content, then advertising revenue is improved, but user experience may be degraded

Engineering Contradiction:

Improveadvertising effectivenessVSAvoiduser experience quality

Core Design Contradiction:

ProductivityVSObject-affected harmful factors

Solution Approach 1:

The system inserts advertisements selectively based on user interest matching rather than uniformly across all content. By placing ads only where they are relevant to the specific user's interests, the system maintains high advertising effectiveness while minimizing disruption to user experience.

Inventive Principle:

Principle #3Local quality

Solution Approach 2:

The system uses user profile feedback to determine which advertisements to insert and where to place them. This feedback-driven approach ensures that advertisements are targeted to users likely to be interested, improving conversion rates while reducing the perception of intrusive advertising.

Inventive Principle:

Principle #23Feedback

Data Source

PatentUS7904505B2Service to push author-spoken audio content with targeted audio advertising to users

Publication Date: 2011.03.08 AT&T INTELLECTUAL PROPERTY I L P

AI summary

An audio content item, submitted by and spoken in a voice of an author, is received and registered along with an insertion point and associated content information. An audio advertisement submitted by an advertiser is received and registered. At least one targeting criterion is associated with the audio advertisement. User information and at least one content pushing criterion are stored for a user. Without being selected by the user, the audio content item is automatically selected for pushing to the user based on the content information satisfying the at least one content pushing criterion. The audio advertisement is automatically selected for insertion at the insertion point based on the content information and the user information satisfying the at least one targeting criteria. A package that includes the audio content item with the audio advertisement inserted at the insertion point is created and pushed to the user.