Audio Encoding for Audience Tracking and Targeted Delivery
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Solution Overview
Problem
Current technologies face challenges in embedding and extracting data within audio content across various delivery formats, making it difficult for content providers to obtain audience information and deliver targeted promotions effectively.
Innovation Solution
A system that embeds data, such as identifiers and timestamps, into audio content at the source, allowing for real-time extraction and replacement, enabling audience tracking and targeted content delivery to connected devices.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If data is embedded in audio content using existing technologies, then audience information can be tracked, but the process is complex and difficult to implement across various delivery formats
Solution Approach 1:
The patent segments the data embedding process into distinct components: identifier generation, timestamp insertion, and format-specific encoding. This allows the complex task of embedding data across multiple delivery formats (broadcast, satellite, internet, downloaded) to be broken down into manageable, reusable modules that can be applied independently to each format type.
Solution Approach 2:
The patent creates a universal data embedding system that functions across multiple audio delivery formats through a single standardized approach. The encoder is designed to embed identifiers and timestamps in a way that works consistently whether the audio is delivered via broadcast radio, satellite, internet streaming, or downloaded files, eliminating the need for separate complex systems for each format.
2Loss of information
If data embedding is implemented to track audiences, then audience information can be obtained, but the implementation is difficult across many delivery formats
Solution Approach 1:
The patent implements a universal data embedding mechanism that adapts to various delivery formats through standardized identifier and timestamp insertion. The system embeds data in a format-agnostic manner that maintains compatibility across broadcast, satellite, internet, and downloaded audio deliveries, ensuring audience information can be tracked regardless of the delivery method used.
3Loss of information
If existing data embedding technologies are used, then some audience tracking is possible, but targeted promotions and offers cannot be delivered effectively
Solution Approach 1:
The patent implements a feedback mechanism where embedded identifiers and timestamps provide real-time information about which audiences receive which audio content. This feedback loop enables the system to track audience reception and subsequently deliver targeted promotions and offers based on the collected information, creating a closed-loop system for effective targeted content delivery.
4Measurement precision
If data is embedded in audio content, then audience tracking is enabled, but the process requires significant processing time and resources
Solution Approach 1:
The patent applies preliminary action by pre-generating unique identifiers and preparing embedding templates before the actual audio content is processed. This allows the data embedding process to occur efficiently during audio production or transmission setup, rather than requiring extensive processing during real-time delivery, thereby reducing the time and computational resources needed during critical delivery windows.
Data Source
AI summary
Some examples include a computing device that receives media content to distribute to a plurality of electronic devices. The computing device may receive an indication of first data to relate to the media content for distribution to the plurality of electronic devices. A portion of the multimedia content may be decoded to enable a determination that the media content already has second data embedded in the media content. A psychoacoustic mask may be extracted from the media content and subtracted from the received media content to remove the embedded second data. The first data may be associated with the media content by either embedding third data in the media content, or by embedding the first data in the media content.