Audio Fingerprinting for Live Event Synchronization
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Solution Overview
Problem
There is a disconnect between live video experiences on devices like televisions and interactive applications on mobile devices, leading to a disjointed user experience, particularly for sports wagering, where users lack seamless and personalized engagement opportunities during live events.
Innovation Solution
A system that recognizes and synchronizes interactive experiences with live audiovisual broadcasts by integrating data from various sources, including user behavior, live event data, and betting odds, to provide personalized and engaging offers and transactions on digital devices, using technologies like audio and video fingerprinting and recommendation algorithms.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If users watch live events on television while using interactive applications on mobile devices, then users can access both live content and interactive features, but the experience becomes disconnected and confusing
Solution Approach 1:
The patent combines television viewing and mobile device interaction into a unified experience by using audio fingerprinting to link the live event being watched on TV with the interactive application on the mobile device. This merging allows the system to understand the context of what the user is viewing and provide relevant interactive content, eliminating the disconnection between devices while maintaining versatility across multiple platforms.
Solution Approach 2:
The audio fingerprinting technology acts as an intermediary that bridges the television and mobile device experiences. By capturing audio from the television and matching it with event data, the system creates a common reference point that enables seamless integration between the passive TV viewing and active mobile interaction, resolving the coherence issue while preserving multi-device adaptability.
2Quantity of substance
If sports wagering applications advertise services within television programs, then broad audience reach is achieved, but users lack targeted offers at the moment of engagement
Solution Approach 1:
The patent applies local quality by transitioning from broad, uniform advertising to highly localized, context-specific offers. By using audio fingerprinting to identify the exact moment and content being viewed, the system can deliver targeted wagering offers that are specific to the user's current viewing context, transforming generic television advertising into personalized, moment-specific engagements that maintain broad reach while enabling precise targeting.
Solution Approach 2:
The system performs preliminary action by pre-processing audio content from television broadcasts into fingerprint data that can be quickly matched with live event data. This preparation enables the system to rapidly generate and deliver targeted offers at the precise moment of user engagement, rather than relying on generic pre-scheduled advertising, thus achieving both broad reach and adaptive targeting.
3Productivity
If the betting experience is integrated into the viewing moment, then user engagement is enhanced, but the process becomes complicated and distracting
Solution Approach 1:
The patent applies partial action by selectively presenting only the most relevant betting opportunities based on the current viewing context, rather than overwhelming users with all available options. The audio fingerprinting system identifies the specific event being watched and filters bets to show only those directly related to the current moment, enhancing engagement while reducing complexity by presenting a curated subset of relevant options rather than the full universe of betting opportunities.
4Measurement precision
If audio and video fingerprinting are used to identify live content, then content recognition accuracy is improved, but data processing requirements increase
Solution Approach 1:
The patent extracts only the essential audio features needed for fingerprinting rather than processing entire audio streams. By capturing specific acoustic signatures and characteristics that uniquely identify content, the system achieves high recognition accuracy while minimizing data processing requirements, as only key fingerprint data points are generated and transmitted rather than complete audio analysis.
Applied Scientific Principles
This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.
Function Achieved in This Case
This system enhances user engagement by providing time-sensitive, personalized interactive content that is synchronized with live events, improving the overall experience by connecting disparate data sets and optimizing interactions between live video and interactive applications.
Implementation Method 1
The client software application converts the captured audio samples to speech data patterns, such as phonemes, utterances, or other textual representations of speech sounds
Data Source
AI summary
A system and method for ingesting, normalizing and analyzing multiple disparate datasets surrounding live sports events combined with real-time viewing content recognition and understanding on a user device to enable digital services to recommend real-time, personalized interactive offers such as sports bet offers to the device that are synchronized to live events being visual or audibly projected proximate the user device despite inherent latency between the user device and the projected live event.