Targeted Content Delivery via Audio Intent and Sensor Data
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Solution Overview
Problem
Users often fail to retain advertising information for businesses when it is not relevant at the time of exposure, leading to forgotten opportunities, and internet searches may not retrieve previously viewed business information.
Innovation Solution
A system that determines user intent through audio data and sensor information, sending targeted content to devices, such as web links or cookies, for later retrieval when the user actively seeks related products or services.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If targeted content is sent based on audio data and sensor information, then user engagement and information retention are improved, but device complexity and processing requirements increase
Solution Approach 1:
The system performs preliminary actions by sending targeted content to the device before the user actually needs the information. Audio data is processed to determine user intent, and relevant business information is proactively delivered to the device, ensuring the information is already available when the user needs it, thus improving retention without requiring complex real-time processing later
Solution Approach 2:
The patent introduces an intermediary processing system that acts as a mediator between audio input and content delivery. The system uses audio data processing to determine intent, then uses this intermediate analysis to select and send appropriate targeted content, simplifying the overall architecture by creating a dedicated processing layer that handles the complexity of intent recognition and content matching
2Ease of operation
If internet searches are used to retrieve business information, then accessibility is improved, but information retrieval fails when users search at later times without active queries
Solution Approach 1:
The system performs preliminary content delivery by sending targeted business information to the user's device based on audio intent analysis, before the user would otherwise need to search for it. This proactive approach ensures information is already accessible on the device, eliminating retrieval failures that occur with traditional search-based systems
Solution Approach 2:
The patent creates a copy of the targeted content and stores it directly on the user's device. Instead of relying on users to retrieve information through internet searches, the system copies relevant business information to the device, making it locally accessible and ensuring information is available even when users search at later times or offline
Data Source
AI summary
The disclosure generally pertains to systems and methods for providing targeted content to users. In an example method, audio data can be received from a device. Sensor data associated with the device may also be received, and the sensor data may include location data. Upon receiving the audio data, an intent associated with the audio data can be determined. At least one of a product, service, or entity may be determined based on the intent. Content may then be determined based on the sensor data and at least one of the product, service, or entity. The content may be associated with a vehicle. An indication of the content can then be sent to the device.