Audio Keyword Quantification in Marketing Campaigns
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Solution Overview
Problem
Current digital marketing techniques lack effective methods to quantify and reward participant engagement in marketing campaigns, particularly in real-world conversations and word-of-mouth promotions.
Innovation Solution
A computer program product and method that utilizes audio files from participants' devices to count instances of targeted keywords and phrases, translating spoken words into text, applying natural language processing to determine sentiment and calculate participation scores, which are used to credit rewards.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If audio files are collected and processed to count keyword instances in real-world conversations, then participant engagement in marketing campaigns can be quantified, but the complexity of the system increases due to audio processing and natural language processing requirements
Solution Approach 1:
The patent introduces an intermediary processing system that includes audio file reception modules, keyword identification modules, and reward determination modules. These intermediaries handle the complex tasks of audio processing, keyword matching, and sentiment analysis, shielding the core marketing campaign management system from technical complexity while enabling precise measurement of promotional activities through audio content analysis.
Solution Approach 2:
The patent replaces traditional manual or mechanical methods of tracking promotional activities with automated electronic systems. Audio files are automatically processed through digital signal processing and natural language processing algorithms, substituting manual review and measurement with automated computational methods that can efficiently analyze speech patterns, keyword frequency, and sentiment without human intervention.
2Adaptability or versatility
If multiple marketing campaigns with different keywords are managed through a single platform, then the platform becomes more versatile, but the complexity of managing and processing diverse campaign data increases
Solution Approach 1:
The patent implements a universal marketing campaign platform that can handle multiple types of campaigns simultaneously. The system provides common functionalities for campaign creation, audio file submission, and reward distribution while allowing each campaign to have its own customized keyword sets and reward structures. This multi-functional design enables the platform to serve diverse marketing needs without requiring separate specialized systems for each campaign type.
Solution Approach 2:
The patent segments the campaign management system into independent modular components: campaign definition modules that store campaign-specific parameters, audio processing modules that handle file reception and analysis, keyword identification modules that can be configured for different campaigns, and reward determination modules that calculate compensation based on campaign rules. This segmentation allows each module to operate independently and be easily configured for different campaign types, reducing overall system complexity.
3Productivity
If rewards are automatically determined and credited based on keyword instance counts, then participant motivation increases, but the precision required in audio processing and keyword detection increases system demands
Solution Approach 1:
The patent implements feedback mechanisms where the system automatically analyzes audio files, counts keyword instances, determines sentiment, and calculates rewards based on predefined criteria. This automated feedback loop provides immediate recognition and compensation to participants, motivating continued engagement. The system uses confidence thresholds and validation rules to ensure accurate keyword detection while maintaining efficient processing, balancing precision requirements with productivity goals.
Data Source
AI summary
A computer-implemented method includes the operations of receiving marketing campaign data over a network from an originator computing device to establish a marketing campaign, wherein the marketing campaign data identifies one or more keywords and/or key phrases. The operations may further include causing the marketing campaign data to be accessible over a network to a participant computing device and receiving one or more audio file over the network from the participant computing device, wherein each received audio file includes spoken words of the participant recorded by a microphone on the participant computing device. The operations may additionally include determining, for each received audio file, a number of instances that the participant says the identified one or more keywords and/or key phrases in the received audio file, identifying a reward for the participant based on the determined number of instances, and crediting an account of the participant with the identified reward.