Audio Video File Promotion Insertion Based on User Attributes
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Solution Overview
Problem
Current audio/video file processing methods result in a decreased conversion rate due to random pushing of promotion information, which does not align with user interests or emotional engagement during content playback.
Innovation Solution
A method and apparatus for processing audio/video files by determining loadable promotion information based on user and file attributes, merging it with the audio/video file at specific locations to enhance user engagement and conversion rates, while ensuring correct decoding and fluency.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of manufacture
If audio/video promotion information is pushed randomly to users, then the pushing operation can be performed simply, but the conversion rate of the promotion information decreases
Solution Approach 1:
The patent changes the parameter of promotion information selection from random to targeted based on user attributes (age, gender, location) and file attributes (type, duration). This parameter change enables personalized promotion matching, which improves conversion rate while maintaining operational simplicity through automated attribute-based selection.
Solution Approach 2:
The patent performs preliminary actions by pre-processing audio/video files to extract attributes (duration, type) and pre-establishing user profiles with attributes (age, gender, location). This preliminary preparation enables efficient matching during playback without complex real-time processing, resolving the contradiction between simplicity and effectiveness.
2Adaptability or versatility
If promotion information is inserted at any location in the audio/video file, then the pushing flexibility is increased, but the decoding reliability and playback fluency deteriorate
Solution Approach 1:
The patent applies local quality by identifying specific insertion locations within the audio/video file structure where promotion information can be added without disrupting the overall decoding process. By selecting appropriate local positions (e.g., between audio frames or video segments), the system maintains both flexibility in promotion placement and reliability of media playback.
3Productivity
If promotion information is pushed during audio/video playback, then user engagement opportunities are increased, but user satisfaction decreases due to mismatched content
Solution Approach 1:
The patent implements feedback mechanisms by continuously monitoring user attributes and file attributes to dynamically select and adjust promotion information during playback. This feedback loop ensures that promotions match user interests and context, increasing engagement opportunities while maintaining user satisfaction through relevant, non-intrusive content delivery.
Data Source
Figure 1~2
AI summary
A method and apparatus for processing an audio/video file is provided. By determining an audio/video file to be processed and then determining loadable audio/video promotion information for the audio/video file according to at least one of attribute information about a target user and attribute information about the audio/video file, a merge operation is carried out on the audio/video file and the audio/video promotion information. Since the audio/video promotion information is promotion information matching at least one of the attribute information about the target user and the attribute information about the audio/video file, pushing audio/video promotion information during the playing of the audio/video file will arouse the interest of the target user so as to perform a further operation behavior on the audio/video promotion information, such that accurate pushing of the audio/video promotion information can be ensured, thereby improving the conversion rate of the audio/video promotion information.