Audio Visual Recognition Virtual Storefronts
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Solution Overview
Problem
Existing marketing technologies, such as QR codes, are obtrusive and limited in leveraging existing marketing elements for consumer engagement and distribution channels, failing to provide efficient interaction and revenue generation in physical environments like bus shelters and movie theaters.
Innovation Solution
A platform utilizing image recognition technology and augmented reality to transform existing marketing elements and physical products into interactive virtual storefronts, allowing consumers to engage with products and services through visual and audio recordings, enabling purchases and interactions via mobile devices.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If QR codes are used in consumer advertising, then users can be directed to marketing-related websites, but the QR codes are obtrusive and limited in leveraging existing marketing elements
Solution Approach 1:
The system allows existing marketing elements to serve themselves by being automatically recognized through image capture. The marketing elements don't require additional obtrusive components like QR codes; instead, they leverage their own visual content to trigger the recognition system and initiate consumer engagement.
Solution Approach 2:
The patent replaces the mechanical/scanning-based QR code system with an optical image recognition system. Instead of requiring users to manually scan QR codes, the system uses automated image capture and recognition technology to identify marketing elements and redirect users, eliminating the need for physical QR code placement.
2Productivity
If virtual storefronts are created in physical spaces like bus shelters and movie theaters, then new commercial paths are created, but the real estate space is tight
Solution Approach 1:
The system transitions commerce from the physical dimension to the digital dimension. By using image recognition to trigger virtual storefronts on mobile devices, the patent creates commercial opportunities in the digital space while leveraging existing physical marketing elements, effectively adding a new dimensional layer to physical spaces without requiring additional physical area.
Solution Approach 2:
Existing marketing elements serve multiple functions: they maintain their original advertising purpose while simultaneously acting as triggers for virtual storefronts. This multi-functionality allows the same physical space to generate both traditional advertising value and new e-commerce opportunities without requiring additional space.
3Adaptability or versatility
If image recognition technology is used to enhance viewer experience, then interactivity and commercialization are enhanced, but the system complexity increases
Solution Approach 1:
The patent introduces a mobile device as an intermediary between the physical marketing element and the user experience. The mobile device captures images, processes them through recognition software, and delivers the interactive experience, thereby managing system complexity through a familiar, user-friendly interface rather than requiring direct complex system interaction.
Data Source
AI summary
Systems and methods are provided for providing a platform to provide virtual storefronts to consumers. Environmental elements are associated with specific consumer services on computer server. A user in the environment takes audio or visual recordings of an environmental element and uploads the recordings to the server. The server determines the appropriate consumer service associated with the recorded environmental element and provides the user with a reference to the service. Accordingly, any space, such as a bus stop, subway or train terminal, movie theater, or airport, may be turned into a virtual store.