Audited In-Game Ad Impression Tracking via Certified Software
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Solution Overview
Problem
Existing methods are inadequate for determining metrics for next-generation in-game advertisements, as video games are not played consistently and display different advertisements each time, making it difficult to accurately track and verify advertising impressions.
Innovation Solution
A method involving video game software with executable code for dynamically inserting and reporting advertising data, including secure data reporting and certification processes to ensure the accuracy and trustworthiness of impression metrics, using a certification body to verify the video game software and detect advertising data dynamically inserted during gameplay.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If video games dynamically insert different advertisements each time they are played, then advertising versatility and relevance are improved, but measurement precision and reliability of impression metrics deteriorate
Solution Approach 1:
The system performs preliminary actions by embedding detection code within the video game software before execution. This detection code is pre-configured to automatically identify and report advertising data when dynamically inserted during gameplay, ensuring measurement capability is established before the actual advertising delivery occurs.
Solution Approach 2:
An independent metrics organization acts as an intermediary between the video game system and advertisers. This intermediary receives, verifies, and audits the impression data reported by the game, providing third-party validation that ensures measurement precision while allowing advertising versatility to remain intact.
2Quantity of substance
If video games are played at inconsistent times and by different players, then audience reach and advertising exposure are improved, but the complexity of tracking and verifying impressions increases
Solution Approach 1:
The video game software itself performs the tracking function through embedded detection code. The game automatically identifies when advertising data is dynamically inserted and reports this information without requiring external tracking infrastructure, thereby reducing system complexity while maintaining the ability to track diverse player behaviors and timing patterns.
Solution Approach 2:
The detection code within the video game software serves multiple functions: it monitors advertising impressions, tracks player engagement, and provides data to the independent metrics organization. This multi-functional approach consolidates tracking capabilities into a single system component, reducing overall complexity despite the diverse playing conditions.
3Reliability
If independent verification of advertising impressions is implemented, then reliability and trustworthiness of metrics are improved, but system complexity and processing requirements increase
Solution Approach 1:
An independent metrics organization serves as a trusted intermediary that receives impression data directly from the video game's embedded detection code. This intermediary performs verification and auditing functions, providing third-party validation that enhances reliability while keeping the game software itself relatively simple.
Solution Approach 2:
The system implements feedback mechanisms where the independent metrics organization verifies reported impressions and provides validation information back to the system. This feedback loop ensures data integrity and reliability by continuously monitoring and confirming the accuracy of impression metrics without requiring complex verification infrastructure within the game itself.
Data Source
AI summary
A variety of processes for certifying the reporting of advertising impressions provided via video games are described. These certification processes optionally take advantage of automated techniques for verifying that when advertising data is provided a corresponding advertisement is provided within the video game. In addition, as software patches are often provided for video games, a recommended process for certifying patched software is also described. Reporting data associated with advertising impressions provided from uncertified video games is considered suspect and optionally discarded.