Augmented Planogram Visualization for Customer-Specific Shelf Audits
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Solution Overview
Problem
Traditional planograms and shelf layouts hinder quick identification of products with specific attributes, such as ingredients or expiration dates, and fail to account for different customer segments, leading to inefficient execution and customer perception issues.
Innovation Solution
Augmented visualizations are used to modify planogram images with graphics, colors, and text to highlight product attributes and customer segments, displayed on AR/VR devices, mobile devices, or projectors, facilitating faster audits and customer-centric browsing.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If traditional planograms and shelf layouts are used, then product display and sales performance are optimized, but quick identification of products with specific attributes (ingredients, expiration dates) becomes difficult
Solution Approach 1:
The patent introduces an intermediary system (mobile device with camera and processing system) that mediates between the physical shelf and the customer. This intermediary captures images of products, processes them to identify attributes like ingredients and expiration dates, and presents this information to the customer, thereby enabling quick identification without requiring the customer to physically handle or closely examine each product
Solution Approach 2:
The patent replaces the mechanical action of physically handling and reading product labels with an optical and computational system. Instead of customers manually examining products, the system uses cameras to capture product images and computational algorithms to extract attribute information, substituting mechanical inspection with optical sensing and digital processing
2Adaptability or versatility
If traditional planograms are used, then shelf layout is maintained, but customer-centric browsing and segmentation is not supported
Solution Approach 1:
The patent applies dynamics by making the planogram visualization adaptive and interactive rather than static. The system dynamically adjusts product highlighting and information presentation based on real-time customer preferences, shopping history, and selected criteria, allowing the shelf layout to become flexible and responsive to different customer segments and individual needs
Solution Approach 2:
The patent implements local quality by customizing the information display and product highlighting for different customer segments and individuals. Instead of a uniform planogram view, the system provides localized, personalized visualizations that emphasize products relevant to each customer's preferences, dietary restrictions, or shopping patterns, thereby improving browsing efficiency for specific customer groups
3Manufacturing precision
If planogram execution is performed manually, then flexibility is maintained, but execution accuracy and monitoring are reduced
Solution Approach 1:
The patent applies self-service by enabling the system to automatically monitor and verify planogram execution without requiring constant human intervention. The mobile device captures images of the actual shelf layout, the processing system automatically compares these images against the planned planogram, and the system generates audits and alerts, allowing the system to self-monitor and self-verify execution accuracy
Solution Approach 2:
The patent implements feedback by creating a closed-loop monitoring system where actual shelf conditions are continuously captured and compared against planned configurations. The system provides real-time feedback through visualizations, audits, and alerts that show deviations from the planogram, enabling corrective actions and improving overall execution accuracy through ongoing verification and adjustment
Data Source
AI summary
A system and method are disclosed for augmented visualization of a planogram of one or more supply chain entities. Embodiments include creating a planogram comprising one or more products, the products associated with a location, and retrieving an image of the planogram and one or more customer segments. Embodiments further include mapping one or more coordinates in an image of a planogram that correspond to the one or more customer segments and rendering an augmented visualization comprising altering the image of a planogram at one or more coordinates to illustrate the one or more customer segments.


