Augmented Digital Signage for Precise Store Planogram Execution
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Solution Overview
Problem
Current planogram execution processes are inefficient due to lack of effective communication channels between centralized planning and individual stores, leading to imprecise instructions, poor execution, and limited data collection, resulting in wasted resources and reduced store revenue.
Innovation Solution
A system that uses augmented digital signage and mobile devices to provide interactive planograms and instructions, synchronizing product arrangement with real-world shelving systems, enabling precise execution and data collection.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If planograms are created at a centralized location and distributed to individual stores, then planogram planning efficiency is improved, but communication effectiveness and execution precision deteriorate
Solution Approach 1:
The patent introduces a centralized planogram management system that acts as an intermediary platform between planners and store employees. This system includes a database storing planogram data, device information, and location data, along with communication modules that enable bidirectional interaction. The system transmits planogram instructions to employee devices and collects feedback, images, and status updates, thereby maintaining information integrity across the distributed organization without requiring direct communication channels.
Solution Approach 2:
The patent replaces traditional mechanical communication methods (physical distribution of printed planograms and manual feedback collection) with an electronic digital system. Employee mobile devices capture images of shelving units and transmit them wirelessly to the centralized system, which processes and stores the data automatically. This substitution eliminates information loss associated with manual handling and enables real-time synchronization between centralized planning and store-level execution.
2Loss of energy
If traditional planogram execution methods are used, then resource consumption is reduced, but execution precision and compliance monitoring deteriorate
Solution Approach 1:
The patent enables store employees to independently execute planograms using their personal mobile devices without requiring additional company-provided equipment. Employees capture images of current shelving configurations, receive digital instructions, and submit compliance data through their own devices. The centralized system automatically processes these submissions, reducing the need for company resources while maintaining high execution precision through digital guidance and automated verification.
Solution Approach 2:
The patent implements a comprehensive feedback mechanism where employee devices capture images and status information that are transmitted to the centralized system. The system compares actual shelving configurations against planned planograms, automatically identifies deviations, and provides real-time feedback to employees for correction. This closed-loop feedback system ensures high compliance without requiring intensive manual monitoring, thereby maintaining precision while controlling resource consumption.
3Stability of the object's composition
If centralized planogram distribution is used, then planning control is improved, but data collection capability and collaboration deteriorate
Solution Approach 1:
The patent designs the centralized planogram management system with multi-functional capabilities that serve both centralized control and decentralized data collection needs. The same database and communication infrastructure used for distributing planograms also automatically collects execution data, employee feedback, and compliance information from all stores. This universal system eliminates the need for separate data collection mechanisms, enabling both strong centralized planning control and comprehensive adaptive data gathering through a single integrated platform.
Data Source
AI summary
A system and method are disclosed for augmented planogram planning. Embodiments include a server comprising a processor and memory and an instruction builder. Embodiments further include a mobile device comprising a processor and a memory and configured to display instructions on the mobile device comprising rendered instruction blocks and at least one of the instruction blocks comprises a planogram instruction block. Embodiments additionally include a digital display comprising a processor and memory and the digital display is configured to display graphics comprising the rendered instruction blocks.