Augmented Reality Asset Unlocking via Electronic Tag Authentication
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Solution Overview
Problem
Existing authentication methods for consumer products rely on building specific design elements or labels, which are inefficient and lack opportunities for user interaction.
Innovation Solution
An end-user computing device captures input from an electronic tag of a physical asset, generates supplemental digital data, and transmits it to an authentication server for verification, displaying authentication results and providing digital assets if successful.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If specific design elements or labels are built into the product for authentication, then authentication capability is provided, but device complexity and manufacturing cost increase
Solution Approach 1:
The patent extracts the authentication functionality from the physical product design by using separate electronic tags (RFID, NFC, QR codes) that can be attached to or integrated with the product. This allows authentication capability to be provided without modifying the core product design, thereby reducing device complexity while maintaining reliability.
Solution Approach 2:
The authentication system uses universal electronic tags that can be applied to multiple different product types without requiring product-specific design elements. The same tag technology (RFID, NFC, QR) can authenticate various consumer products, reducing overall system complexity and enabling multi-functionality across different product lines.
2Reliability
If traditional authentication methods are used, then product verification is achieved, but user interaction opportunities are limited
Solution Approach 1:
The patent implements feedback mechanisms where the authentication system provides real-time responses to user actions. When users scan or interact with electronic tags, the system provides immediate feedback through mobile applications, confirming authentication status and providing additional product information, thereby enhancing user interaction while maintaining verification reliability.
Solution Approach 2:
The patent adds a digital dimension to traditional authentication by incorporating mobile applications, augmented reality elements, and digital rewards. This transforms the authentication experience from a simple verification process into an interactive multi-dimensional engagement that includes visual, tactile, and informational components.
3Productivity
If electronic tags are used for authentication, then authentication efficiency increases, but additional technology infrastructure is required
Solution Approach 1:
The authentication system is designed to be self-service oriented, where consumers can independently authenticate products using their personal mobile devices without requiring specialized equipment or infrastructure at retail locations. The electronic tags contain all necessary information, and the authentication process is automated through widely available smartphone cameras and readers.
Solution Approach 2:
The patent uses digital copies of product information stored in electronic tags that can be read by various devices. Instead of requiring proprietary hardware, the system uses universally readable digital representations (QR codes, NFC data) that can be accessed by any smartphone, thereby reducing infrastructure requirements while maintaining high authentication efficiency.
Data Source
AI summary
An end-user computing device may utilize augmented reality to capture input from a target image. The end-user computing device may determine whether the target image contains target information. If so, an augmented reality program on the end-user computing device may present an indication that the end user has unlocked an asset. An indication that the end user has unlocked the asset may also be sent to a remote computing device.