Augmented Reality Order Assistance With Scaled 3D Food Models

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Solution Overview

Problem

Customers, especially tourists, often face difficulties in visualizing portion sizes and ingredients of menu items due to limited space and language barriers, leading to unexpected orders and dissatisfaction.

Innovation Solution

An augmented reality (AR) application that uses codes linked to a content delivery network (CDN) to provide 3D renderings of menu items, allowing users to visualize the size and ingredients of food items on their device, with options for language translation and interaction.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If traditional printed menus are used to display menu items, then the menu can be provided to customers, but customers cannot visualize portion sizes and ingredients

Engineering Contradiction:
Improvevisualization of portion size and ingredientsVSAvoidmenu system
Core Design Contradiction:
Loss of informationVSDevice complexity

Solution Approach 1:

The patent uses augmented reality to create a virtual copy of the actual food item displayed on the customer's device. This 3D virtual representation allows customers to visualize the portion size, ingredients, and appearance of the menu item before ordering, resolving the information loss problem without adding physical complexity to the menu itself.

Inventive Principle:
Principle #26Copying

Solution Approach 2:

The patent transitions from 2D printed menu descriptions to 3D virtual representations of food items. By adding the third dimension through augmented reality, customers can truly visualize portion sizes and ingredient compositions, transforming static text into dynamic spatial information.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

2Loss of information

If more item images are added to printed menus to help visualization, then customers can see what they are ordering, but menu space is insufficient

Engineering Contradiction:
Improvevisual information of menu itemsVSAvoidmenu space
Core Design Contradiction:
Loss of informationVSArea of stationary object

Solution Approach 1:

Instead of adding more images to the limited 2D menu surface, the patent uses augmented reality to project 3D images into the customer's field of view through their mobile device. This transforms the menu from a static 2D surface to an immersive 3D experience, providing unlimited visual information without consuming physical menu space.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

Solution Approach 2:

The patent introduces a mobile device with augmented reality capabilities as an intermediary between the customer and the menu. This intermediary delivers detailed visual information about menu items without requiring the physical menu to be enlarged or redesigned.

Inventive Principle:
Principle #24Intermediary (Mediator)

3Loss of information

If menus are written in the local language, then the menu can be clearly described, but tourists cannot understand what they are ordering

Engineering Contradiction:
Improvelanguage comprehensionVSAvoidlanguage compatibility
Core Design Contradiction:
Loss of informationVSAdaptability or versatility

Solution Approach 1:

The patent makes the menu system universal by integrating multiple language support and translation capabilities through the augmented reality application. The system can detect the customer's language preferences and provide translations, making the menu accessible to tourists while maintaining the original local language descriptions for locals.

Inventive Principle:
Principle #6Universality (Multi-functionality)

4Productivity

If customers order without visualization, then ordering is quick, but customers are disappointed when receiving items

Engineering Contradiction:
Improveordering speedVSAvoidorder accuracy
Core Design Contradiction:
ProductivityVSReliability

Solution Approach 1:

The patent allows customers to perform preliminary visualization of the menu item before placing their order. By using augmented reality to display 3D representations of the food, customers can make informed decisions about portion sizes and ingredients, ensuring their expectations match the actual delivery without slowing down the ordering process.

Inventive Principle:
Principle #10Preliminary action

Data Source

PatentUS20250315883A1Augmented reality order assistance
Publication Date: 2025.10.09 NCR VOYIX CORP
  • US20250315883A1 patent drawing
  • US20250315883A1 patent drawing
  • US20250315883A1 patent drawing

AI summary

Three-dimensional (3D) model images for menu item are maintained in a content delivery network (CDN) along with codes. The codes are printed/affixed to menus adjacent to the menu items. The menus include an anchor object that is sized in proportion to plates that serve the menu items. A user operates an augmented reality (AR)-enabled application (app) and uses a gesture to identify a code associated with a menu item from a menu. The code is decoded to contact the CDN and obtain the 3D model image corresponding to the menu item. The user centers a view-finder over the anchor object on the menu and the 3D model image is rendered on the anchor object in a scaled size and a scaled proportion for what will be provided to the user. The user may spin the 3D model to inspect proportions and ingredients of the menu item through the app.