Mobile Augmented Reality Item Visualization Through Image Layering

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Solution Overview

Problem

Mobile devices face limitations in accessing electronic commerce platforms due to smaller screens, slower network connections, and limited processing power, resulting in a suboptimal user experience for shopping and browsing items.

Innovation Solution

A client application integrates imaging functionality with a commerce platform, allowing users to capture images of items for search, visualize items through augmented reality, and create collages, enhancing the shopping experience on mobile devices.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If mobile devices are used to access electronic commerce platforms, then portability and accessibility are improved, but display quality and functionality are limited

Engineering Contradiction:
ImproveaccessibilityVSAvoiddisplay quality
Core Design Contradiction:
Adaptability or versatilityVSManufacturing precision

Solution Approach 1:

The patent transitions from traditional 2D screen displays to 3D augmented reality visualization by overlaying virtual item representations onto the physical environment captured by the device camera. This dimensional enhancement allows users to view items in three-dimensional space, improving display quality while maintaining mobile device portability.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

Solution Approach 2:

The patent introduces an intermediary layer between the user and the physical environment by superimposing virtual item images onto the camera feed. This intermediary visualization layer enables rich display functionality on mobile devices without requiring a dedicated high-quality display screen, resolving the contradiction between portability and display quality.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Adaptability or versatility

If traditional e-commerce websites are accessed on mobile devices, then accessibility is improved, but interactivity and user experience are limited

Engineering Contradiction:
ImproveaccessibilityVSAvoidinteractivity
Core Design Contradiction:
Adaptability or versatilityVSEase of operation

Solution Approach 1:

The patent implements dynamic interaction by allowing users to manipulate virtual item representations in real-time through gestures and voice commands. Items can be rotated, zoomed, and positioned dynamically within the augmented reality view, significantly enhancing interactivity compared to static mobile web pages while maintaining accessibility.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The patent replaces traditional mechanical navigation (buttons, menus, scrolling) with more intuitive interaction methods including gesture-based control and voice commands. This substitution enhances ease of operation by reducing the learning curve and improving user experience on mobile devices.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

3Ease of operation

If augmented reality visualization is implemented, then user engagement and shopping experience are improved, but device complexity increases

Engineering Contradiction:
Improveuser engagementVSAvoidsystem complexity
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The patent leverages existing multi-functional capabilities of mobile devices (camera, processor, display, memory) to achieve augmented reality functionality. By utilizing the camera for both capturing images and serving as a display surface for virtual items, and by using the existing processor for both local processing and cloud communication, the system achieves high user engagement without proportionally increasing device complexity.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Data Source

PatentUS12437333B2Augmented reality system and method for visualizing an item
Publication Date: 2025.10.07 EBAY INC
  • US12437333B2 patent drawing
  • US12437333B2 patent drawing
  • US12437333B2 patent drawing

AI summary

In a system and method for searching, browsing, and visualizing items, a first image containing an item is received to be stored in an account associated with a user. The first image is processed using a processor to extract an image of the item from the first image. The image of the item is layered over a stream of video frames received from the client device to form a superimposed image. The superimposed image is caused to be displayed on the client device.