Augmented Reality Product Recognition for Personalized Shopping Access
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Solution Overview
Problem
Customers face cumbersome processes when accessing their purchase history or promotions from retailer accounts, such as logging in to view past purchases or offers, which hinders the utilization of personalized shopping benefits.
Innovation Solution
An augmented reality system using a mobile device to capture product images, retrieve personalized data via a personalization server, and generate an augmented reality presentation that includes product information and customer-specific data, minimizing the need for manual account access.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If customers log into retailer accounts to view purchase history, then access to personalized shopping information is provided, but the process becomes cumbersome and time-consuming
Solution Approach 1:
The patent introduces an intermediary system (image recognition server, personalization server, mobile device application) that mediates between the customer and the retailer's database. Instead of directly accessing the account through a website, the customer uses their mobile device to capture product images, which then trigger automated retrieval of personalized information from the retailer's systems, eliminating the need for manual login and search.
Solution Approach 2:
The patent replaces the mechanical manual process of logging in, navigating menus, and searching for purchase history with an automated optical recognition system. The mobile device camera captures product images, which are then processed by image recognition algorithms to automatically identify products and retrieve associated purchase history and personalized information, substituting manual mechanical actions with automated optical and computational processes.
2Adaptability or versatility
If retailers maintain detailed purchase records to provide personalized recommendations, then the quality of personalized shopping experience is improved, but the complexity of managing and accessing this data increases
Solution Approach 1:
The patent segments the complex data management system into distinct functional modules: an image recognition server that handles product identification, a personalization server that manages customer data and purchase history, and a mobile device application that handles user interaction. This segmentation allows each component to specialize in specific tasks, reducing overall system complexity while maintaining high adaptability for personalized recommendations.
Solution Approach 2:
The servers act as intermediaries between the mobile device and the retailer's data systems. The image recognition server translates visual product data into identifiable product information, which then triggers the personalization server to retrieve relevant customer data. This intermediary approach simplifies the data management architecture by using standardized communication protocols and data formats between services.
3Loss of information
If customers manually search for purchase history on retailer websites, then access to product information is provided, but the shopping experience becomes less engaging and more effortful
Solution Approach 1:
The system enables self-service by automatically performing the tasks that would otherwise require manual customer intervention. The mobile device application automatically captures product images, the image recognition system automatically identifies products, and the personalization server automatically retrieves and displays relevant purchase history and recommendations without requiring the customer to log in, navigate menus, or perform searches.
Solution Approach 2:
The system performs preliminary actions by pre-processing and storing customer data, purchase history, and product information in easily accessible formats on the personalization server. When a customer points their mobile device at a product, the system already has the necessary data prepared and can immediately retrieve and display relevant information, eliminating the need for real-time manual searching.
Data Source
AI summary
In some embodiments, apparatuses and methods are provided herein useful to presenting information to customers. In some embodiments, an augmented reality system for presenting information to customers comprises a personalization server configured to store personalized data for the customers, receive an indication of a customer, receive a product identifier for a product, retrieve personalized data for the customer, and transmit the personalized data for the customer, an application configured to be executed by the mobile device, the application when executed by the mobile device causing the mobile device to capture images of products in a retail facility, receive user input to select the product from the images of products, receive the personalized data for the customer, generate an augmented reality presentation, and present the augmented reality presentation, and a control circuit configured to identify the product, and determine the product identifier for the product.