Augmented Reality Vehicle Identification Using 3D User Placement

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Solution Overview

Problem

Users are deterred from completing vehicle transactions online due to the inability to perform in-person inspections, leading to resource wastage on sub-optimal search results, and there is a need for a more informed decision-making process in vehicle purchases.

Innovation Solution

A vehicle search platform using augmented reality (AR) technology integrates 3-D renderings of users and vehicles to illustrate compatibility, recommending optimal vehicles based on user characteristics and vehicle data, thereby enhancing the search process and reducing resource wastage.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If users perform online vehicle transactions without in-person inspections, then transaction convenience is improved, but purchase reliability deteriorates

Engineering Contradiction:
Improvetransaction convenienceVSAvoidpurchase reliability
Core Design Contradiction:
Ease of operationVSReliability

Solution Approach 1:

The patent creates a virtual copy of the physical vehicle inspection experience through augmented reality technology. The system generates 3-D renderings of vehicles and overlays them with virtual inspection tools, allowing users to examine vehicle details remotely as if physically present. This virtual copying enables online transactions to maintain the reliability of in-person inspections while preserving the convenience of remote operation.

Inventive Principle:
Principle #26Copying

2Reliability

If users conduct thorough vehicle inspections before online purchases, then purchase reliability is improved, but time consumption increases

Engineering Contradiction:
Improvepurchase reliabilityVSAvoidtime consumption
Core Design Contradiction:
ReliabilityVSLoss of time

Solution Approach 1:

The patent implements preliminary virtual inspections that can be performed immediately during the online browsing process. Rather than requiring separate in-person inspection appointments, the system provides inspection capabilities upfront through the AR interface, allowing users to evaluate vehicles thoroughly before committing to a purchase decision, thereby reducing overall time consumption while maintaining reliability.

Inventive Principle:
Principle #10Preliminary action

3Loss of information

If the AR platform provides detailed vehicle visualizations, then information completeness is improved, but device resource consumption increases

Engineering Contradiction:
Improveinformation completenessVSAvoiddevice resource consumption
Core Design Contradiction:
Loss of informationVSUse of energy by moving object

Solution Approach 1:

The patent implements a selective rendering approach where the AR system generates 3-D visualizations and inspection tools only when and where needed during the user interaction. Rather than continuously rendering all possible vehicle details, the system activates detailed visualizations on-demand based on user actions, providing complete information when required while minimizing resource consumption during normal browsing operations.

Inventive Principle:
Principle #16Partial or excessive action

Data Source

PatentUS12423736B2Vehicle identification driven by augmented reality (AR)
Publication Date: 2025.09.23 CAPITAL ONE SERVICES LLC
  • US12423736B2 patent drawing
  • US12423736B2 patent drawing
  • US12423736B2 patent drawing

AI summary

A device receives user rendering data for a 3-D rendering of a user. The 3-D rendering is a proportional representation of the user and the user rendering data is available via an application. The device determines user characteristics of the user. The device receives an indication that a user device has submitted a vehicle search request. The device identifies vehicles to recommend to the user based on an analysis of: the user characteristics, and vehicle characteristics for a collection of vehicles being offered via the application. The device causes vehicle description data for the vehicles to be displayed via an interface of the application. The device receives user interaction data that indicates a user selection of vehicle. The device causes, based on receiving the user interaction data, the interface of the application to display a placement of the 3-D rendering of the user into a 3-D rendering of the vehicle.