Augmented Video Product Linking and Interaction Tracking
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Solution Overview
Problem
Current media viewing experiences, such as online videos and advertisements, do not allow consumers to easily purchase products they see, as they lack integrated shopping capabilities, making it difficult for users to find and acquire desired items.
Innovation Solution
A system and method for generating an augmented video by linking product information to specific frames, allowing users to interact with products within the video, and tracking these interactions to provide related products, enabling seamless product solicitation and recommendation.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If traditional media viewing is used, then consumers can view content, but they cannot easily purchase products seen in the content
Solution Approach 1:
The patent merges media viewing and shopping functions into a single integrated system. Product information is overlaid directly on video frames, and purchase functionality is embedded within the video player interface, allowing consumers to shop without leaving the media viewing experience. This combination eliminates the need to switch between separate browsing and purchasing platforms.
Solution Approach 2:
The system introduces an intermediary layer between the consumer and products by embedding product information and purchase capabilities directly within the video content. This intermediary mechanism automatically links products seen in media to purchase options, eliminating the manual search process and providing seamless transaction pathways.
2Reliability
If consumers search for products manually, then they can find items, but the process is difficult and time-consuming
Solution Approach 1:
Product information is pre-associated with video frames before the consumer views the content. The system automatically identifies products appearing in media and prepares purchase options in advance, so when consumers see an item they want, the purchasing information is already available without requiring manual search or verification.
Solution Approach 2:
The system implements feedback mechanisms that track consumer interactions with embedded product information and use this data to provide relevant product recommendations. This feedback loop enhances the reliability of finding desired items by learning from consumer behavior patterns and suggesting relevant products proactively.
3Adaptability or versatility
If vendors advertise items separately, then products are promoted, but consumers still need to visit vendor websites or stores
Solution Approach 1:
The system merges advertising and e-commerce functions by embedding purchase capabilities directly within the video player. Product promotions are integrated with immediate purchasing options, allowing consumers to complete transactions without navigating to separate vendor websites or physical stores.
Solution Approach 2:
The video player is transformed into a multi-functional platform that simultaneously provides media consumption, product advertising, product information display, and e-commerce transactions. This universal platform eliminates the need for consumers to switch between different applications or websites for different shopping tasks.
Data Source
AI summary
Systems and methods are provided for generating a trackable video-based product. One method comprises receiving a video comprising a plurality of frames from a video database; receiving product information associated with at least one product for sale from a product database; and receiving annotation data linking the received product information to at least one of the plurality of frames from a metadata database. The method may further comprise modifying a database to include a link between the at least one of the plurality of frames and the product information and generating an augmented video using the annotation data and the received video. The method may further comprise delivering the augmented video to a client device, such as a user device of a consumer, and responsive thereto receiving a communication related to the delivered video, the communication comprising data relating to an interaction with the video; comparing the data relating to the interaction with the link in the database to determine an associated product; and delivering information associated with the determined associated product to the client device.