Authentication Server Reward Verification for Location-Based Marketing
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Solution Overview
Problem
Consumers demand enhanced online privacy and value for their participation in marketing campaigns, and existing technologies lack efficient methods to reward consumers based on geographic location and specific content sharing on social media platforms.
Innovation Solution
An authentication server verifies messages posted to an Internet site by matching a key string with a predefined geographic region, sending a reward notification to the user device if the message's geographic location is within the defined area, enabling rewards for content sharing that promotes specific marketing campaigns.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If consumers share personal information and participate in online marketing campaigns, then vendors can obtain valuable market research data, but consumers face privacy security risks and demand more protection
Solution Approach 1:
The patent introduces an authentication server as an intermediary between consumers and vendors. This server verifies consumer messages containing geographic location and key strings without exposing raw personal information to vendors, thus protecting consumer privacy while still enabling valuable market research data collection through verified participation tracking
Solution Approach 2:
The system creates verified copies of consumer participation data through authentication. Instead of sharing raw personal information, the authentication server generates verified message copies containing only necessary verification elements (geographic location, key string), allowing vendors to track participation without accessing sensitive consumer data
2Ease of operation
If consumers are rewarded for participation, then consumer engagement increases, but verifying actual participation becomes more complex
Solution Approach 1:
The authentication server performs verification actions in advance by pre-configuring geographic regions and key string mappings. When consumers post messages with these elements, the server automatically verifies them against pre-established criteria, simplifying the consumer experience while managing verification complexity centrally on the server side
Solution Approach 2:
The system enables self-service verification where consumers automatically include their geographic location and key strings in posted messages. The authentication server then autonomously verifies these elements and issues rewards without requiring manual verification processes, reducing operational complexity while maintaining engagement
3Reliability
If geographic location verification is implemented, then message authenticity is improved, but measurement and detection difficulty increases
Solution Approach 1:
The system verifies only essential geographic elements (location coordinates and region matching) rather than comprehensive location validation. This partial verification approach maintains message authenticity through key geographic checks while avoiding the complexity of complete location detection and measurement
Data Source
AI summary
A device exchanges a message with an Internet site in order to provide a reward to a consumer. A user device posts a message to the Internet site, and an authentication server verifies the message and sends notification to the consumer of the reward. The message contains a key string (such as a hashtag), and a geographic location corresponding to a predefined geographic region that is known to the authentication server. The authentication server, which stores a mapping between the predefined geographic region and the key string, verifies the message by determining that the geographic location where the image data was captured is within the predefined geographic region. Having verified the message, the authentication server sends a reward notification to the user device.