Authentication Key for Offline Sample Distribution
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Solution Overview
Problem
Existing Internet advertisements on online marketplaces often fail to effectively convey product information, leading to customer skepticism and hesitation in purchasing, as they do not provide a convenient way for customers to receive samples before making a purchase, resulting in potential returns and increased advertising costs.
Innovation Solution
An Internet advertisement method and system that generates an authentication key for selected target customers to receive commercial samples at membership-based offline stores through a web page banner advertisement, allowing customers to apply for samples and receive them at designated offline locations without direct delivery from the advertiser.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If traditional banner advertisements are used to promote goods, then advertising coverage is achieved, but customer trust is insufficient leading to purchase hesitation
Solution Approach 1:
The system performs preliminary action by allowing customers to receive product samples before making a purchase decision. The authentication key enables customers to obtain samples at offline stores in advance, allowing them to verify product quality and authenticity before committing to a purchase, thereby building trust and reducing purchase hesitation
Solution Approach 2:
The authentication key serves as an intermediary mechanism that connects the advertisement system with offline sample distribution. It mediates between the online advertisement and the physical sample receipt, enabling customers to verify product authenticity through a trusted channel without direct advertiser involvement in sample distribution
2Ease of operation
If customers receive samples through direct delivery from advertisers, then sample distribution is achieved, but operational complexity and costs increase
Solution Approach 1:
The system extracts the sample distribution function from the advertiser's direct logistics operation. By issuing authentication keys that enable customers to receive samples at any partnered offline store, the system removes the burden of direct sample delivery logistics from advertisers while maintaining convenient sample access for customers
Solution Approach 2:
The authentication key system provides universal access to sample distribution across multiple offline store locations. Instead of setting up dedicated sample delivery logistics, the system leverages existing offline store infrastructure, allowing customers to receive samples at any partnered store using their authentication key
3Productivity
If traditional advertisements exaggerate product contents to attract customers, then advertisement effectiveness increases, but customer skepticism increases leading to returns
Solution Approach 1:
The system allows customers to perform preliminary verification of product authenticity and quality by receiving physical samples before purchase. This preliminary action enables customers to directly verify whether the product matches the advertisement claims, eliminating the need for exaggerated advertising while building customer confidence through direct verification
Data Source
AI summary
An Internet advertisement method and system that issues an authentication key for enabling selected target customers to receive a commercial sample at a membership-based offline store by performing an advertisement in the form of a banner on a web page of an online market, such as an Internet shopping mall, such that an advertiser can conveniently satisfy needs of customers desiring to purchase goods after receiving the sample without delivering the sample, a targeting goods advertisement can be effectively performed, membership-based offline stores can be publicized, and increasing visits from customers can lead to an increase in sales. The Internet advertisement method includes providing an advertisement including information on providing a sample, and generating an authentication key for enabling a customer terminal selecting the advertisement and requesting a sample of advertised goods to receive the sample at an offline store.