Auto-Tagger Application for Web Analytics Tag Maintenance

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Solution Overview

Problem

Inaccurate website tag configurations due to careless web development can lead to incorrect web analytics, making it difficult to manage and develop effective websites, as changes in links often go unnoticed and are not updated accordingly.

Innovation Solution

A computerized method using an auto-tagger application that collects link metadata, detects changes, and updates website tags based on identified auto-tagging rules, ensuring accurate tracking and analytics.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If manual tag updating is used after link changes, then tag accuracy can be maintained, but web development efficiency decreases and human error increases

Engineering Contradiction:
Improvetag accuracyVSAvoidweb development efficiency
Core Design Contradiction:
ReliabilityVSProductivity

Solution Approach 1:

The system performs preliminary actions by automatically detecting link changes and updating tags before manual intervention is needed. The automated system proactively monitors link metadata changes and applies tag updates without waiting for manual review, thus maintaining accuracy while improving efficiency

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The system enables self-service by allowing tags to automatically update themselves through automated detection of link changes. The tag management system serves itself by monitoring its own associated links and making necessary updates without external human intervention, eliminating manual labor while maintaining reliability

Inventive Principle:
Principle #25Self-service

2Productivity

If automated tag updating is implemented, then web development efficiency increases, but system complexity increases

Engineering Contradiction:
Improveweb development efficiencyVSAvoidsystem complexity
Core Design Contradiction:
ProductivityVSDevice complexity

Solution Approach 1:

The system achieves multi-functionality by combining link change detection, metadata analysis, and tag update capabilities into a single automated platform. This universal system handles multiple tasks that would otherwise require separate manual processes, improving efficiency without proportionally increasing complexity

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The system introduces an intermediary automated tag management service that sits between link changes and tag updates. This mediator automatically processes the transformation from link metadata changes to tag updates, simplifying the overall system architecture by centralizing the automation logic in a dedicated component

Inventive Principle:
Principle #24Intermediary (Mediator)

3Ease of operation

If tags are not updated after link changes, then web development remains simple, but web analytics accuracy deteriorates

Engineering Contradiction:
Improveweb development simplicityVSAvoidweb analytics accuracy
Core Design Contradiction:
Ease of operationVSMeasurement precision

Solution Approach 1:

The system implements feedback by continuously monitoring link metadata and comparing it against current tag configurations. When discrepancies are detected, the system automatically triggers tag updates, creating a closed-loop feedback mechanism that maintains analytics accuracy without requiring manual intervention or complicating the development process

Inventive Principle:
Principle #23Feedback

Data Source

PatentUS10713328B2Automated tagging application for maintaining up-to-date web analytics
Publication Date: 2020.07.14 MASTERCARD INT INC
  • US10713328B2 patent drawing
  • US10713328B2 patent drawing
  • US10713328B2 patent drawing

AI summary

The disclosure updates website tags based on detected link changes. Link metadata based on a website is collected by an auto-tagger application. Previously collected link metadata associated with the website is accessed by the auto-tagger application. Upon detecting a link change between the collected link metadata and the accessed previously collected link metadata, the auto-tagger application identifies at least one auto-tagging rule associated with the detected link change. Tags of the website are updated by the auto-tagger application based on the identified at least one auto-tagging rule. Automatically detecting link changes and updating tags in response to the detected link changes enables consistent, accurate web analytics while reducing user effort required for website tag maintenance.