Autoencoder Image Analysis for Bandwidth Reduction

Resolve Bottlenecks,
Find Innovative Solutions
Generate Solutions

Solution Overview

Problem

The processing of large image files imposes a significant burden on bandwidth and computing resources, and often results in wasteful engagement of target audiences due to uninspiring content.

Innovation Solution

The use of a deep autoencoder model trained with a dataset of text-based customer representations to transform and analyze large datasets of images, allowing for the prediction of click-through rates and audience expansion.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Illumination intensity

If large image files are processed for advertising content, then image quality and visual impact are improved, but bandwidth consumption and computing resource burden increase significantly

Engineering Contradiction:
Improveimage qualityVSAvoidbandwidth consumption
Core Design Contradiction:
Illumination intensityVSLoss of energy

Solution Approach 1:

The patent segments the image processing workflow by first generating multiple candidate image variations at full resolution, then using machine learning models to predict performance metrics for each candidate. Only the top-performing candidates are processed and delivered at full resolution, while lower-performing ones are discarded or delivered at reduced resolution. This segmentation reduces overall bandwidth consumption by avoiding transmission of low-quality images that would not engage users.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The system performs preliminary actions by pre-generating multiple candidate image variations and pre-evaluating them using trained machine learning models before actual ad deployment. This preliminary evaluation predicts which images will perform best with target audiences, allowing the system to pre-select optimal candidates and avoid wasting bandwidth on poor-performing images during live serving.

Inventive Principle:
Principle #10Preliminary action

2Illumination intensity

If large image files are processed for advertising content, then visual impact is improved, but computing resource burden increases significantly

Engineering Contradiction:
Improvevisual impactVSAvoidcomputing resource burden
Core Design Contradiction:
Illumination intensityVSDevice complexity

Solution Approach 1:

The patent creates multiple candidate copies/variations of advertising images with different visual characteristics. Instead of processing one high-quality image through complex evaluation, the system generates multiple simplified copies and uses machine learning models to predict their performance. This copying approach distributes the computational burden across parallel model evaluations rather than requiring complex real-time analysis of single high-resolution images.

Inventive Principle:
Principle #26Copying

Solution Approach 2:

The system changes parameters by generating image candidates with varied visual parameters (colors, compositions, text elements) and using machine learning models to predict performance based on these parameter variations. This allows the system to evaluate multiple parameter combinations efficiently without requiring complex real-time processing of each full-resolution image, reducing computing resource burden while maintaining visual impact optimization.

Inventive Principle:
Principle #35Parameter changes

3Reliability

If image processing is performed to ensure content quality, then audience engagement is improved, but processing time and resource waste increase when images fail to engage

Engineering Contradiction:
Improvecontent qualityVSAvoidprocessing time
Core Design Contradiction:
ReliabilityVSLoss of time

Solution Approach 1:

The patent implements feedback mechanisms by using machine learning models that are trained on historical ad performance data. These models predict which image candidates will engage audiences based on learned patterns from past successes and failures. The feedback loop continuously improves prediction accuracy, allowing the system to quickly identify high-performing images without extensive processing time, thus reducing waste while maintaining content quality.

Inventive Principle:
Principle #23Feedback

Solution Approach 2:

The system replaces mechanical/manual image evaluation processes with automated machine learning models. Instead of relying on time-consuming human review or complex rule-based filtering, the patent uses trained neural networks to rapidly evaluate image candidates and predict their engagement potential. This substitution dramatically reduces processing time while maintaining or improving content quality assessment accuracy.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

Data Source

PatentUS20250045975A1Digital image analysis and selection
Publication Date: 2025.02.06 ZETA GLOBAL CORP
  • US20250045975A1 patent drawing
  • US20250045975A1 patent drawing
  • US20250045975A1 patent drawing

AI summary

In some examples, a computerized system for analyzing images comprises at least one programmable processor and a machine-readable medium having instructions stored thereon which, when executed by the at least one programmable processor, cause the at least one programmable processor to execute operations comprising training an autoencoder using a plurality of image model training samples, the autoencoder comprising a plurality of interconnected layers and combined instances of neural networks, passing input data into a trained autoencoder model, the input data including at least one pixel image, encoding the input data into a compressed version of the input data, and decoding the compressed version of the input data to generate to create an output, the output including a sparse reconstruction of the input data, the output including a predicted pixel image label or score.