Automated Ad Detection in Video Streams

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Solution Overview

Problem

Precise placement of commercial advertisements in digital video streams is challenging due to dynamic delays and cue scrubbing, leading to inefficiencies and high manpower requirements for monitoring and adjustment in digital video processing systems.

Innovation Solution

A system and method utilizing network video sources and set-top-box video control for automated detection and analysis of advertisements, allowing for real-time referenced video analysis, recording, and manual verification, which reduces manpower needs and improves ad monitoring effectiveness.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If automated ad detection and analysis systems are implemented, then ad monitoring effectiveness is improved, but device complexity increases

Engineering Contradiction:
Improvead monitoring effectivenessVSAvoidsystem complexity
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

The patent introduces intermediary components including a video stream analyzer that processes video data, a timing adjustment mechanism that synchronizes ad placement, and a feedback system that monitors ad delivery. These intermediaries automate the monitoring process while managing system complexity through modular design.

Inventive Principle:
Principle #24Intermediary (Mediator)

Solution Approach 2:

The system implements feedback mechanisms where the video stream analyzer continuously monitors ad placement timing and provides adjustments to the ad insertion system. This closed-loop feedback enables automated detection and correction of timing discrepancies without requiring complex manual monitoring processes.

Inventive Principle:
Principle #23Feedback

2Manufacturing precision

If precise timing adjustments are made for ad placement, then ad placement accuracy is improved, but loss of time increases

Engineering Contradiction:
Improvead placement accuracyVSAvoidprocessing delay
Core Design Contradiction:
Manufacturing precisionVSLoss of time

Solution Approach 1:

The system performs preliminary timing calculations and buffer adjustments before ad insertion points are reached. The timing adjustment mechanism pre-computes necessary synchronizations and prepares buffer allocations in advance, enabling precise ad placement without significant real-time processing delays.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The patent implements dynamic timing adjustments that adapt to varying video stream conditions. The system continuously monitors actual playback timing and dynamically modifies ad insertion parameters to compensate for delays, maintaining precision while minimizing time loss through real-time adaptation rather than rigid predetermined schedules.

Inventive Principle:
Principle #15Dynamics

Data Source

PatentUS11042752B2Aligning advertisements in video streams
Publication Date: 2021.06.22 VERIZON PATENT & LICENSING INC
  • US11042752B2 patent drawing
  • US11042752B2 patent drawing
  • US11042752B2 patent drawing

AI summary

A system may receive a first video stream from a first source over a network; receive a second video stream from a second source over the network; store a first portion of the first video stream in a first first-in-first-out (FIFO) buffer; store a second portion of the second video stream in a second FIFO buffer; compare the first portion of the first video stream to the second portion of the second video stream; detect an advertisement and features in the first video stream based on the comparing; and analyze the advertisement to identify one or more types of anomalies in the advertisement based on the detected features.