Automated Advertising Content Generation via Intermediary System
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Solution Overview
Problem
Current methods for generating and displaying online advertisements lack efficiency in automatically processing and presenting dynamic inventory data from various providers, such as automotive dealerships, into targeted advertisements across multiple platforms like Google Adwords, without real-time updates and accurate keyword generation.
Innovation Solution
A system and method that periodically receives inventory data from providers, computes payment information, creates provider accounts on online advertising services, and uses APIs to generate dynamic advertisement text and images, incorporating keywords and payment schedules, ensuring real-time updates and targeted ad presentation.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If automated advertisement generation is implemented, then productivity is improved, but device complexity increases
Solution Approach 1:
The patent introduces an intermediary system comprising a server and database that mediates between inventory data sources and advertising platforms. This intermediary automatically receives inventory data, processes it through structured workflows, generates advertisements, and submits them to advertising services, thereby automating the generation process while managing system complexity through modular architecture.
2Loss of information
If real-time inventory data processing is implemented, then information freshness is improved, but processing time increases
Solution Approach 1:
The system implements periodic data processing by receiving inventory data at scheduled intervals rather than continuously. The server periodically queries inventory databases, processes accumulated changes, and updates advertisements in batches. This periodic approach maintains information freshness while reducing processing overhead compared to continuous real-time processing.
3Adaptability or versatility
If multiple advertising platforms are integrated, then advertisement versatility is improved, but system complexity increases
Solution Approach 1:
The patent creates a universal advertising generation system that can interface with multiple advertising platforms (Google AdWords, Bing Ads, Facebook Ads, etc.) through a common architecture. The server implements standardized data processing workflows and advertisement generation logic that can be adapted to different platforms, allowing one system to serve multiple functions across diverse advertising services without requiring separate specialized systems for each platform.
Data Source
AI summary
Text and display may be generated automatically for an online service platform. Dynamic data is received from a provider offering items, the data comprising information about the items. Content is generated and keywords are assigned to the content. Content may include dynamic text and images. The generated content and keywords are configured into the online service via an application programming interface. The text and display may comprise text and display advertisements. The online service platform may comprise online advertise service platform such as search engine platform that also presents advertisements or information associated with entered search keywords.