Automated Ad Generation System for Targeted Visual Content

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Solution Overview

Problem

Small businesses and larger firms face challenges in creating professional graphical advertisements due to the need for internal marketing departments or outsourcing to advertising firms, which is costly and resource-intensive, especially for designing targeted ads that require graphical processing skills and copyright compliance.

Innovation Solution

A system and method for generating targeted graphical advertisements automatically by suggesting content and graphics based on user requests, allowing for association with keywords and concepts, enabling the creation of effective ads without requiring extensive design expertise or external resources.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Manufacturing precision

If advertisers maintain internal marketing departments or outsource to advertising firms, then professional advertisement quality is improved, but cost and resource requirements increase

Engineering Contradiction:
Improveadvertisement qualityVSAvoidcost and resources
Core Design Contradiction:
Manufacturing precisionVSQuantity of substance

Solution Approach 1:

The system enables advertisers to automatically generate their own targeted graphical advertisements using AI-based content generation, eliminating the need for internal marketing departments or external advertising firms. The automated system handles content creation, keyword association, and ad generation, allowing businesses to serve themselves without expensive professional services while maintaining professional quality

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

The patent replaces the manual mechanical process of human designers creating advertisements with an automated AI system that uses machine learning models to generate ad content, select graphics, and associate keywords automatically, thereby reducing both cost and resource requirements while maintaining or improving ad quality

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

2Quantity of substance

If small businesses create advertisements internally, then cost is reduced, but design expertise and bandwidth are insufficient

Engineering Contradiction:
ImprovecostVSAvoiddesign capability
Core Design Contradiction:
Quantity of substanceVSEase of operation

Solution Approach 1:

The system allows small business owners to easily create professional advertisements themselves through an automated interface that handles all design complexities automatically, requiring no graphical processing skills or design expertise from the user

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

The patent replaces the need for human design expertise with an AI system that automatically performs graphic selection, layout optimization, and content generation, making the advertisement creation process as simple as entering basic business information

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

3Reliability

If targeted graphical advertisements are created manually, then ad effectiveness is improved, but time and resource consumption increase

Engineering Contradiction:
Improvead effectivenessVSAvoidcreation time
Core Design Contradiction:
ReliabilityVSLoss of time

Solution Approach 1:

The system performs preliminary actions by pre-generating multiple targeted advertisements with different graphics, text variations, and keyword associations based on the advertiser's input, allowing rapid deployment of effective ads without manual creation time

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The patent replaces time-consuming manual ad creation with automated AI generation that produces multiple targeted graphical advertisements in minutes, maintaining effectiveness through intelligent keyword association and content optimization while dramatically reducing creation time

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

Data Source

PatentUS9141964B1Method and system for automatically creating an image advertisement
Publication Date: 2015.09.22 GOOGLE LLC
  • US9141964B1 patent drawing
  • US9141964B1 patent drawing
  • US9141964B1 patent drawing

AI summary

A system and method for generating an electronic document are provided. A request to generate an electronic document associated with a concept is received. Content for the electronic document is suggested based on the concept. A selection of the suggested content is received. An electronic document is automatically generated using the selected suggested content.