Automated Communication Design System Using Machine Learning

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Solution Overview

Problem

Businesses face complexity in managing and executing customized communications across various channels, including physical and electronic forms, as they grow, leading to increased resource management and labor costs, with existing technologies failing to efficiently analyze and produce communication content effectively.

Innovation Solution

A system and method that utilizes machine learning to analyze and construct communication designs by recognizing and categorizing objects in communication content files, creating a unified data structure for efficient resource allocation, and automating the checking of consistencies and logic relationships, enabling the efficient reuse of design content across different communication channels.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If businesses customize communications for individual customers across multiple channels, then communication effectiveness is improved, but management complexity and resource requirements increase exponentially

Engineering Contradiction:
Improvecommunication customizationVSAvoidmanagement complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system segments communication content into reusable atomic elements (templates, design assets, messaging modules) that can be independently managed and组合ed. This breaks down the complexity of managing fully customized communications across multiple channels into manageable segments that follow consistent branding guidelines while allowing individualization.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The platform creates a universal communication management system that handles multiple communication types (email, social media, mobile messages, physical mail) through a single integrated framework. This multi-functional approach allows businesses to manage diverse communication channels using common resources, templates, and workflows, reducing overall system complexity.

Inventive Principle:
Principle #6Universality (Multi-functionality)

2Adaptability or versatility

If businesses grow through mergers and acquisitions, then market presence is improved, but the volume of communication materials to manage grows exponentially

Engineering Contradiction:
Improvemarket presenceVSAvoidvolume of communication materials
Core Design Contradiction:
Adaptability or versatilityVSQuantity of substance

Solution Approach 1:

The system merges communication materials from multiple acquired or organic business units into a unified library of reusable assets. By consolidating templates, design elements, and messaging content into a single centralized repository, the system enables efficient reuse across all communication channels, preventing exponential growth of unique materials while maintaining market presence.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The platform identifies and discards redundant communication materials while recovering and reusing valuable assets across different business units and channels. This selective retention and reuse strategy reduces the effective volume of materials to manage while preserving brand consistency and market coverage.

Inventive Principle:
Principle #34Discarding and recovering

3Manufacturing precision

If manual formatting and content building is performed for each communication, then customization quality is improved, but labor costs and processing time increase

Engineering Contradiction:
Improvecustomization qualityVSAvoidprocessing efficiency
Core Design Contradiction:
Manufacturing precisionVSProductivity

Solution Approach 1:

The system performs preliminary actions by pre-creating and pre-configuring communication templates, design assets, and content modules that meet branding guidelines and legal requirements. These pre-prepared elements are then automatically assembled for individual communications, eliminating the need for manual formatting while maintaining high customization quality and reducing processing time.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The platform enables self-service automation where communication content is automatically generated, formatted, and assembled based on customer data and selected templates. The system performs its own formatting and content building operations without human intervention, achieving both high quality customization and processing efficiency through automated workflows.

Inventive Principle:
Principle #25Self-service

4Reliability

If human review is performed for each communication, then accuracy is improved, but time consumption and error potential increase

Engineering Contradiction:
Improvecommunication accuracyVSAvoidreview time
Core Design Contradiction:
ReliabilityVSLoss of time

Solution Approach 1:

The system incorporates feedback mechanisms that automatically validate communication content against branding guidelines, legal requirements, and consistency rules before deployment. This automated feedback loop detects and corrects errors, ensuring high accuracy while eliminating the time-consuming manual review process and reducing human error.

Inventive Principle:
Principle #23Feedback

Data Source

PatentUS11651138B2Automated communication design construction system
Publication Date: 2023.05.16 SHUTTERFLY LLC
  • US11651138B2 patent drawing
  • US11651138B2 patent drawing
  • US11651138B2 patent drawing

AI summary

A method for automatically analyzing and constructing communications to a plurality of recipients includes automatically separating communication content files into page groups in a system comprising one or more intelligent communication design servers, wherein each of the page groups is associated a recipient of the communications, inputting the communication content files into an intra-page machine prediction model to produce intra-page parameters, inputting the communication content files and the intra-page parameters into an intra-page machine prediction model to produce intra-group parameters and inter-group parameters, automatically constructing standard communication design files by an intelligent communication content learning and constructing engine based on the communication content files and the intra-page parameters, intra-group parameters, and inter-group parameters, and printing and finishing physical mailing pieces to be mailed to the recipients based on the standard communication design files.