Automated Communication Design System for Multi-Channel Customization

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Solution Overview

Problem

Businesses face complexity in managing and executing customized communications across various channels, including physical and electronic forms, as the volume of communication materials grows exponentially with company expansion, requiring efficient design, analysis, and distribution solutions.

Innovation Solution

An automated communication design and construction system utilizing machine learning to analyze and normalize communication content, identify and categorize objects, and allocate resources for optimized production and distribution across multiple channels, reducing labor, time, and costs while enhancing quality and accuracy.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If businesses customize communications for individual customers across multiple channels, then communication effectiveness and customer engagement are improved, but the complexity of managing and executing these communications grows exponentially

Engineering Contradiction:

Improvecommunication customizationVSAvoidcommunication management complexity

Core Design Contradiction:

Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system segments communication content into reusable atomic elements (templates, variables, assets) that can be independently managed and combined. This segmentation allows complex customized communications to be built from standardized components, reducing overall management complexity while maintaining adaptability across channels.

Inventive Principle:

Principle #1Segmentation

Solution Approach 2:

The platform creates a universal communication management system that handles multiple communication types (email, social media, mobile messages, physical mail) through a single integrated framework. This multi-functionality reduces complexity by consolidating management tasks across channels rather than requiring separate systems for each communication type.

Inventive Principle:

Principle #6Universality (Multi-functionality)

2Adaptability or versatility

If businesses expand through mergers and acquisitions, then market presence and capabilities are enhanced, but the volume of communication materials to manage grows exponentially

Engineering Contradiction:

Improvebusiness expansion capabilityVSAvoidcommunication materials volume

Core Design Contradiction:

Adaptability or versatilityVSQuantity of substance

Solution Approach 1:

The system merges communication materials from different business entities into a unified library of reusable assets. By combining and consolidating communication templates, variables, and assets from multiple companies into a single managed ecosystem, the system reduces the exponential growth of communication materials while supporting business expansion through mergers and acquisitions.

Inventive Principle:

Principle #5Merging (Combining)

3Adaptability or versatility

If manual design and production processes are used for communications, then flexibility and creativity are maintained, but labor, time, and costs increase significantly

Engineering Contradiction:

Improvedesign flexibilityVSAvoidcommunication production efficiency

Core Design Contradiction:

Adaptability or versatilityVSProductivity

Solution Approach 1:

The system performs preliminary actions by pre-creating and pre-assembling communication templates with standardized structures and reusable assets. This preliminary preparation allows for rapid customization and production without requiring manual design work for each communication, significantly improving productivity while maintaining flexibility through variable insertion and configuration.

Inventive Principle:

Principle #10Preliminary action

4Reliability

If comprehensive content analysis and consistency checking are performed manually, then quality control is improved, but time and labor requirements increase

Engineering Contradiction:

Improvecontent consistencyVSAvoidreview and verification time

Core Design Contradiction:

ReliabilityVSLoss of time

Solution Approach 1:

The system implements automated feedback mechanisms that continuously monitor and verify content consistency across all communication channels. Automated rules and algorithms provide real-time feedback on compliance, branding guidelines, and data accuracy, enabling rapid quality control without manual review time while maintaining high reliability standards.

Inventive Principle:

Principle #23Feedback

Data Source

PatentUS11816911B2Automated communication design construction system

Publication Date: 2023.11.14 SHUTTERFLY LLC

AI summary

An automated communication design analysis and construction system that includes one or more intelligent communication design servers, comprising: a normalization module that converts communication content files for different recipients to normalized intermediate format files; an objects identification and quantification module that identifies text objects and image objects in the normalized intermediate format files; a cross-recipient group analysis module configured to identify static global objects that are invariant between recipients, data variables, and variable global objects that vary between recipients in the normalized intermediate format files; and an intelligent communication content learning and constructing engine that can construct standard communication design files based on the static global objects, the data variables, and the variable global objects. A data storage stores the communication content files and the standard communication design files. A communication resource allocation server sends the standard communication design files to one or more product fulfillment centers.