Automated Content Delivery via Machine Learning Analytics

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Solution Overview

Problem

Content delivery decisions are often manual, subjective, and inefficient, leading to user disengagement, brand image damage, and unnecessary resource consumption due to a lack of real-time network data insights.

Innovation Solution

An analytics platform utilizing machine learning and big data techniques to analyze real-time network data for automated content delivery, determining when and what content to deliver based on user behavior and network metrics, thereby improving user engagement and resource efficiency.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Productivity

If manual content delivery decisions are used, then simplicity of operation is maintained, but productivity and resource efficiency deteriorate due to subjective errors and lack of real-time data

Engineering Contradiction:
Improvecontent delivery efficiencyVSAvoidsystem complexity
Core Design Contradiction:
ProductivityVSDevice complexity

Solution Approach 1:

The system enables automated content delivery decisions through machine learning models that autonomously analyze network data and determine content delivery without manual intervention. The analytics platform self-adjusts content delivery parameters based on real-time network conditions, user behavior patterns, and performance metrics, eliminating the need for continuous manual configuration while maintaining high productivity.

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

The system performs preliminary analysis of network data and user behavior patterns to pre-determine optimal content delivery strategies. By analyzing historical data and predicting future trends, the system prepares content delivery decisions in advance, enabling rapid automated responses to changing network conditions without requiring complex real-time manual decision-making processes.

Inventive Principle:
Principle #10Preliminary action

2Reliability

If manual content delivery decisions are used, then ease of operation is maintained, but reliability deteriorates due to subjective errors and lack of real-time network data insights

Engineering Contradiction:
Improvecontent delivery accuracyVSAvoidsystem complexity
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

The system implements continuous feedback loops where analytics data from network performance, user engagement metrics, and content delivery outcomes are fed back into the machine learning models. This feedback mechanism enables the system to learn from past decisions, correct errors, and continuously improve content delivery accuracy by adjusting parameters based on real-time network data and performance measurements.

Inventive Principle:
Principle #23Feedback

Solution Approach 2:

The system replaces manual mechanical decision-making processes with automated machine learning-based analytics platforms. By substituting human subjective judgment with algorithmic analysis of real-time network data, the system eliminates subjective errors and improves reliability through consistent, data-driven content delivery decisions that can process and analyze network information at scales and speeds impossible for manual operations.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

3Productivity

If automated content delivery using machine learning and big data is implemented, then productivity and reliability improve, but device complexity increases

Engineering Contradiction:
Improvecontent delivery efficiencyVSAvoidoperational simplicity
Core Design Contradiction:
ProductivityVSEase of operation

Solution Approach 1:

The automated content delivery system operates autonomously using machine learning models that self-adjust parameters and make decisions based on real-time network data analysis. The system monitors its own performance, learns from outcomes, and automatically optimizes content delivery strategies without requiring continuous manual intervention or complex operational procedures, thereby maintaining ease of operation while achieving high productivity.

Inventive Principle:
Principle #25Self-service

4Reliability

If automated content delivery using machine learning and big data is implemented, then reliability improves, but device complexity increases

Engineering Contradiction:
Improvecontent delivery accuracyVSAvoidoperational simplicity
Core Design Contradiction:
ReliabilityVSEase of operation

Solution Approach 1:

The system replaces complex manual analytical processes with automated machine learning-based analytics platforms that consistently process real-time network data. By substituting human judgment with algorithmic analysis, the system achieves reliable, repeatable content delivery decisions through data-driven insights while simplifying operations through automation, eliminating the need for manual analysis and decision-making processes.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

Data Source

PatentUS11620540B2Automated action performance using network data in association with machine learning and big data techniques
Publication Date: 2023.04.04 VERIZON PATENT & LICENSING INC
  • US11620540B2 patent drawing
  • US11620540B2 patent drawing
  • US11620540B2 patent drawing

AI summary

A device can receive information associated with content that is to be provided to a first set of user devices. The device can receive information associated with a set of rules that identifies a set of conditions for providing the content to the first set of user devices. The device can receive network information associated with a second set of user devices. The device can determine that at least one condition, of the set of conditions identified in the set of rules, is satisfied based on the network information associated with the second set of user devices. The device can determine an action, associated with the content, to be performed based on determining that the at least one condition is satisfied, and can perform the action.