Automated Interactive Video Platform With Modular Templates
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Solution Overview
Problem
Existing websites lack the ability to generate interactive videos that allow users to engage with products in a dynamic and customizable manner, limiting the user experience and sales potential.
Innovation Solution
An automated platform that receives data about physical items, organizes video content into a predetermined template with embedded objects, enabling user interaction or links to associated webpages, and allows for template modifications to create interactive videos.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If predetermined unalterable videos are used to present products, then the video content is simple to produce, but the user interaction capability and customization are limited
Solution Approach 1:
The video is divided into multiple editable segments or clips that can be independently modified. Each segment represents a discrete portion of the video content that can be customized without affecting the entire video, enabling user interaction while maintaining manageable complexity.
Solution Approach 2:
The video system transitions from a static, predetermined format to a dynamic, editable format where content can be modified based on user interactions. The video structure allows for real-time or post-production changes to accommodate user preferences and interactions.
2Ease of operation
If interactive objects are embedded in video content, then user engagement is enhanced, but the manufacturing complexity of the video increases
Solution Approach 1:
Interactive objects and their associated functionality are pre-configured and embedded into the video content during the production phase. This preliminary setup allows the video to be automatically interactive when played, reducing the need for complex real-time processing while enhancing user engagement.
Solution Approach 2:
An intermediary system or layer is introduced between the video content and the user interface. This intermediary handles the complexity of interactive object management, allowing the video itself to remain relatively simple while still providing rich user engagement through the mediating layer.
3Productivity
If video content is organized into predetermined templates, then the production process is simplified, but the flexibility for customization is reduced
Solution Approach 1:
The template system is segmented into modular components that can be independently selected and configured. This allows the video production process to benefit from predefined templates while maintaining the flexibility to customize individual elements, balancing efficiency with adaptability.
Solution Approach 2:
The predetermined templates are designed to be universal and multi-functional, capable of accommodating various types of content and interaction scenarios. This universality allows a single template system to serve multiple purposes, maintaining production efficiency while providing sufficient customization flexibility for different use cases.
Data Source
AI summary
Systems and methods generating interactive videos on an automated platform are provided herein. The example methods can include receiving data associated with at least one physical item and receiving video content comprising a visual presentation of the physical item. The method can include receiving a selection of a predetermined template, in which the template comprising a plurality of modules organized in a tree structure. The method can further include organizing the video content into the predetermined template to form organized video content, and embedding an object in a portion of the organized video content to form an interactive video, in which the object is based on the received data and is configured to enable at least one of: (i) user interaction with the physical item; or (ii) a link to a webpage associated with the physical item.